datmedia insight and expertise:

Australian retail needs in-store music

datmedia music

And Australian in-store music needs you.

The Australian retail music industry is still going through a very challenging time. An industry statement found that financial and pandemic impacts on Australia’s entertainment industries has been truly devastating.

Paraphrasing JFK, it’s time to ask what you can do for your country. An answer? Support Australian music artists. ARIA’s Our Soundtrack Our Stories from 2021 is a local music initiative that’s still relevant today. It’s an excellent way to enhance customer and employee experience while supporting local music artists.

one music licence logo

Our Soundtrack Our Stories asks Australian business to get behind homegrown music. It also seeks a public commitment to increase the inclusion of diverse Australian artists in the commercial and mainstream landscape.

Therefore, here at datmedia we have expanded our in-store music service offering:

1. datmedia’s retail library of Australian music boasts over 1200 tracks. It includes current artists like Vance Joy and Troye Sivan as well as classics from INXS and Yothu Yindi.

2. You can choose to play local artists on heavier rotation or play them 100% of the time.

Get in touch to find out about our quality, ever-expanding Australian retail music playlist.

music in retail
Australian Retail Music.

We are making this available to our music service clients at no extra cost. Why? Because it makes it easy for any Australian business to play in-store music, get behind this intuitive and consume more local music.

Importantly, datmedia’s Aussie retail music solution also ensures that your business is compliant with industry music license requirements.

Together we can promote our artists, we can promote the enormous economic and cultural contribution of local music. We can ensure a bright, diverse and exciting future for the next generation of musicians and music lovers alike.

Get in touch so we can help your business support local artists and participate in this important initiative. The Australian music industry thanks you.

datmedia insight and expertise:

Touch Screens For Digital Signage

datmedia touch screen kiosk gelato messina

Commercial touch-screens add fun-factor to a digital signage network.

They also require an extra level of strategy and planning so that they bring value and convenience to the user, your customer.

Let’s start with placement. Where are you going to put the screen and what sort of protection does it need? For example, can you run power and data safely and securely to the location? Since the media player is usually integrated with the display, will the unit have the processing grunt you need to run content and engage viewers?

You should consider the content that users will be navigating through. This is very important. What is the content strategy? How will that content be hosted, delivered and updated?

When choosing any kind of digital signage solution there’s a lot to think about. Therefore, a commercial touch screen display needs to:

  • be robust enough to run any video content without freezing
  • have a warranty that supports 16/7 or 24/7 commercial use
  • be housed in a tamper-proof but accessible space
  • be built to a high standard with appropriate safety approvals
datmedia touch screens
Decisions

As you can see, there are a number of decisions that need to be made when choosing a touch screen kiosk, and we’re here to help guide you through that process. To get the discussion going, we’ll need to know a few things.

  • Will you be using a custom app or connecting to a website
  • How will the content be managed and updated?
  • What sort of mounting will you need – wall, pole or other
  • Do you require shop-fitting to house the display?
  • Is power and data readily available?

Fortunately, we’ve done a lot of the hard work matching touch-screen kiosks with specific use cases and are experienced system integration partners for brands like AOpen whose kiosks are fit for purpose and ready to carry the load in a busy, commercial environment.

Reach out

Learn more about getting the right type of commercial ouch screen display for your network. Contact us today and let us help pull all the moving parts into a proven and reliable digital signage solution to meet your specific needs. We call it digital signage that fits.

datmedia insight and expertise:

Digital Signage Displays Save Time, Save Money

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What’s Your Digital Signage Solution?

Digital signage saves time and money. Here’s a reminder about what the right digital signage solutions can do for you, and how they can propel your business in the right direction.

fashion stores
Digital signage is better than print.

Not only is it dynamic and therefore more eye-catching, Neilson tells us that 80% of 120 grocers they were tracking reported a 33% boost in sales because of digital signage.*

Why? Because when it’s connected to powerful digital signage software it’s easy to update content and therefore be current. Customers trust the message. You can also tailor the message to different times of the day, or days of the week. So when a customer sees your promotion they know it’s relevant, and they trust it.

That trust turns into sales. 68% of shoppers say they are more inclined to buy a product that’s advertised on digital signage. So if you’re promoting a high-margin item on-screen, and over-two thirds of your customers feel better about that product because of digital signage, it soon leads to more sales and increased profits.

women engaged in digital screen outside fashion store
Retail Digital Signage has great ROI

Put simply, digital signage pays for itself while bolstering your bottom line (and with financial headwinds blowing our way, that’s a good thing to remember).

Despite what many think, retail digital signage is not expensive. You save on the cost of print runs, you save the time your staff spends hanging posters, and you control compliance from one central location (i.e. your laptop) as your entire marketing campaign is dispatched securely to all displays in every location, all at the press of a button.

Integrating with Laqorr digital signage software makes it easy. Our content management systemhas been purpose built to help you save time AND money. If that sounds appealing, we’ve plenty more ideas that could help you with your strategy to cut costs, reduce waste and beat your targets.

Book a no-obligation 1:1 Discovery Meeting and we’ll shout you lunch. And if you want to get hands-on with the tech, we can send you a Free Demo Device. Nothing beats trying things out in your own time right?

In short, there’s no business on the planet today that won’t benefit from digital signage and the suite of cloud-based technologies we can introduce you to.

*Source: shopify.com.au