Turn screens into measurable assets. datmedia’s Viewer Analytics solutions combines industry-leading audience measurement, demographic analytics and proof-of-play functionality. With over 20 years of experience in digital signage, datmedia delivers analytics that support marketing ROI, media monetisation and content optimisation across Australia.
Turn screens into measurable assets. datmedia’s Viewer Analytics solutions combines industry-leading audience measurement, demographic analytics and proof-of-play functionality. With over 20 years of experience in digital signage, datmedia delivers analytics that support marketing ROI, media monetisation and content optimisation across Australia.
Digital signage viewer analytics uses intelligent sensors and data platforms to measure how people interact with digital screens in physical environments. By analysing audience presence, dwell time, attention levels and traffic patterns, organisations can understand how effectively their digital signage and retail media networks perform. Integrated with platforms such as Laqorr CMS, viewer analytics allows retailers, enterprises and venue operators to optimise content scheduling, prove campaign delivery and demonstrate audience reach to advertisers. This transforms digital screens from simple displays into measurable media channels, providing actionable insight that improves engagement, operational efficiency and return on investment.
Our Viewer Analytics tools lets you:
Typical features include:
Viewer analytics technology can be deployed across retail environments, corporate lobbies and hospitality venues, anywhere digital screens are used to communicate with customers or visitors. By combining digital signage networks with intelligent sensors and analytics platforms, organisations can measure audience exposure, dwell time, engagement and traffic patterns around screens. Get real-world insight into how audiences interact with digital content. Use this insight to optimise content, placement and scheduling for maximum impact.
Introducing viewer analytics into a digital signage or retail media network provides measurable insight into how screens perform in real-world environments. Organisations gain reliable data on viewer presence, dwell time and content interaction, enabling more effective content strategies and stronger audience engagement. For retailers and advertisers, analytics also provides proof-of-play and audience metrics — transforming digital screens into accountable media assets capable of demonstrating reach, performance and return on investment.
Get some inspiration to help you on your way
Successful viewer analytics deployments require expertise across digital signage infrastructure, sensor technology and data interpretation. With more than two decades of experience delivering digital media networks across Australia, datmedia combines proven deployment capability with advanced analytics integrated through the Laqorr platform.
We partner with MeldCX, a global leader in computer-vision analytics for digital signage and retail media networks, to help organisations measure audience presence, dwell time, engagement and traffic patterns around screens. These insights integrate with Laqorr dashboards to provide proof-of-play reporting, audience analytics and campaign performance metrics.
From strategy and sensor placement through to analytics dashboards and ongoing support, datmedia helps organisations transform screen networks into measurable media platforms that deliver actionable audience intelligence and demonstrable return on investment.
With measurable data, they report improved content performance, higher campaign sell-through for advertisers, and stronger operational insights.
Viewer analytics (also called audience measurement) refers to the collection and analysis of viewer behaviour data — how many people view a display, how long they watch, what demographics they represent, and how content performs.
By linking proof-of-play logs (when content runs) with viewer metrics (how many viewed, how long, at what time) you can assess which content delivers results — and optimise accordingly.
Yes — hardware and sensing logic can be configured for both indoor and outdoor deployments, with appropriate sensors and calibration for ambient conditions.
Yes — datmedia handles the full scope: hardware selection, mounting, sensor placement, data integration and dashboard provisioning.
Absolutely. All analytics are designed with privacy in mind — no personally identifiable information (PII) is captured; data is aggregated and anonymised for compliance.
