Unlock the value of your in-store digital network and turn foot traffic into high-margin revenue with datmedia’s Retail Media solutions. As a specialist in digital signage for more than 20 years, datmedia supports retailers to design, install and monetise media networks that engage shoppers at the point of purchase — while brands gain access to live, measurable assets.
Unlock the value of your in-store digital network and turn foot traffic into high-margin revenue with datmedia’s Retail Media solutions. As a specialist in digital signage for more than 20 years, datmedia supports retailers to design, install and monetise media networks that engage shoppers at the point of purchase — while brands gain access to live, measurable assets.
Retail media transforms your in-store digital infrastructure — screens, audio networks and connected media assets — into a high-value advertising platform. By monetising digital touchpoints across your physical store network, retailers can generate incremental revenue while giving brands direct access to shoppers at the critical moment of purchase decision. It also modernises store environments by replacing static print with dynamic, measurable digital content that can be updated instantly across locations.
Retail media networks can be deployed across a wide variety of retail environments, from supermarkets and national chains to quick service restaurants and omnichannel retailers. By connecting in-store screens, digital shelf displays and audio networks, retailers can create valuable advertising inventory that brands use to influence shoppers at the point of purchase — when product decisions are actively being made in store.
A well-designed retail media network delivers measurable outcomes for retailers, brand partners and shoppers. Retailers unlock a new high-margin revenue stream by monetising their existing digital infrastructure, while advertisers gain premium placements close to the point of purchase. With the right technology and network design, campaigns can deliver stronger recall, measurable engagement and actionable insights that prove performance to brand partners.
Deploying a professional retail media network delivers business outcomes for the retailer, advertiser and shopper alike.
With more than 20 years of in-store digital experience in Australian retail, datmedia helps organisations turn digital signage and audio networks into scalable retail media platforms. Having deployed more than 5,000 digital media assets across Australian retail stores and supported over $20 million in retail media sales, datmedia combines proven infrastructure, strategic advisory and media-operations expertise to deliver sustainable retail media networks. Integrated viewer analytics with the Laqorr CMS platform provides audience insights, proof-of-play and engagement data, enabling retailers and brand partners to measure performance and maximise campaign ROI
A successful retail media network combines hardware, software and business model design. datmedia provides full guidance across all elements.
Retail Media is the practice of retailers monetising their owned media assets — in-store displays, audio networks, digital signage and online platforms — by offering advertising placements to brands.
By redesigning the network to support managed media campaigns, packaging placements and selling advertising space to brands, while managing content, scheduling and measurement.
Yes — existing or new digital signage networks (screens, video walls, audio) are ideal media assets for in-store advertising and brand messaging.
Strong network design, advertiser inventory packaging, brand-safe media operations, data-driven measurement and alignment with retailer strategy.
Yes — datmedia has experience designing and deploying national networks, coordinating installation, media operations and reporting.
