
The COVID-era downturn created retail space vacancies which enabled retailers to negotiate shorter, more flexible leases with more affordable rental contracts. This allowed retailers to diversify their footprint, experiment with new formats and open new stores.
Another thing it prompted was a digital shift in consumer behaviour which expedited digital transformation plans for many organisations.
Today, as the retail sector continues evolving to meet ever-changing consumer expectations, value-adding digital signage solutions have become an essential part of the retail experience.



