Day: 19 May 2026

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Digital Signage Strategy for H&R Block

datmedia insight and expertise:

Digital Signage Strategy for H&R Block

H&R Block digital screen

H&R Block needed a digital signage strategy.

The company wasn’t happy with how their digital screen rollout had gone. They went back to basics, worked out where they wanted to be and sought a partner to help them get there.

That partner was us. We collaborated on their digital screen strategy and helped develop an implementation plan. One that would allow them to customise communication and drive client growth.

Arvind Vesudevan, H&R Block’s National Director, spoke about that process.

Content Strategy

“It started with the kind of screens that we wanted. That they had the right luminosity to be seen through the front windows. We also moved to datmedia’s Laqorr CMS. It enabled us to have both video and audio playing at the same time when required. So having the right technology was important.

“The second part was then how it was able to be managed from an admin and marketing content perspective. We had to have a simple way to upload videos so we could start creating tailored content. We want to continue to innovate and be on top of this, not waiting for things to pass us by.”

Implementation

The project was handed to Jamie Scicluna, National Program Manager. He began implementing the digital screen network into H&R Block offices.

“With 400 locations nationally, consistency is the most important thing. We want customers to have the same experience whichever location they walk into.

datmedia came to us with an experienced team. Their robust and user friendly technology and a thorough implementation plan has removed headaches and helped take our digital signage to the next level. Their service commitment has been second to none. Frankly, it’s the biggest positive to our relationship.”

We’re problem solvers at datmedia. Our focus is helping people realise their ambition, communicate with their customers, leverage the potential of digital signage.

Want to know more? Check out the Digital Screen Strategy Case Study where you can watch the full video case study.

If you’re ready to evolve your digital signage strategy like H&R Block, get in touch today. Let’s talk about your future.

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Content Is (Always) King

datmedia insight and expertise:

Content Is (Always) King

champ

There’s no question – content is your network's driving force.

Content is King when paired with a best-in-class digital signage software like our Laqorr Content Management System, the Queen of your digital signage network. Without great content, why would anyone give your displays a second glance? Well, they wouldn’t. So what do the experts recommend when it comes to keeping your audience engaged with best-in-class content? Let’s find out.

There’s a science to creating great content and fortunately it’s not rocket science. You need to follow a simple process, based around three principles that you should keep front of mind at all times:

  • Tell A Story
  • Be Consistent
  • Prompt An Action

People love story tellers, and most of all they love story tellers who stay focused. Once you’ve got their attention, tell them what to do because if your story has been persuasive enough, action follows inspiration.

Tell A Story

Before you get cracking with the details, you have to give people a reason to engage with you in the first place. These are called attractors. It might be something as simple as a catchy headline or an unbeatable sale offer. Once people have glanced at your screen, reel them in. This is where the story comes in. We all want to know ‘what happens next’ and all successful campaigns evolve a basic concept. It may be over several messages, or several months. Either way, you have engaged viewers who want to know what happens next. They’re likely to talk about it with their friends and now your message is starting to spread.

Be Consistent

Consistency is the cornerstone of great messaging. It can be in terms of copy, ensuring that all your content is working to tell the same story, but also visual styling. The most successful brands stick to a thematic idea and never, ever vary from it. That’s how you know who they are. KFC’s logo has been modified over the years, but it’s essentially the same and is instantly recognisable. Their communications are always ‘on brand’ with the same colours, fonts, layouts and artistic flourishes so that, again, you as a consumer can identify immediately with the product. It’s the same at Apple, or Google. It’s about reinforcing the brand so that the message is clear and easily understood.

Prompt An Action

All good campaigns have one. It might be as simple as ‘call now’ but it’s vital that you let your audience know what to do next. And that is to engage with your company. You might want them to come inside, or make that call, or visit a website, or touch the screen, or tell their friends, or use a discount code or, well, it could be anything. So you’ve got to let them know what YOU want them to do next, you have to prompt an action. Whatever it is, you have to make it clear, you have to be consistent and you have to make sure it’s part of the story you’re trying to tell. If it’s not, it will hit a false note and you risk loosing their engagement and any potential action or sale you’re hoping to get.

No matter what form of interaction you’re hoping to achieve from your digital signage content, once you’ve got it, measure it. You need to know how effective your campaign is so you can determine your ROI (both in terms of content and network outlay). You also need this data so you can adjust the campaign, advance your story telling and attract even more people to your business. After all, that’s what good digital signage does best.

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Fight Economic Storm Clouds With Digital Signage

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Fight Economic Storm Clouds With Digital Signage

storm cloud

Fight Financial Storm Clouds With Digital Signage For Retail

The COVID-era downturn created retail space vacancies which enabled retailers to negotiate shorter, more flexible leases with more affordable rental contracts. This allowed retailers to diversify their footprint, experiment with new formats and open new stores.

Another thing it prompted was a digital shift in consumer behaviour which expedited digital transformation plans for many organisations.

Today, as the retail sector continues evolving to meet ever-changing consumer expectations, value-adding digital signage solutions have become an essential part of the retail experience.

Digital Signage For Retail

Purpose-built digital signage screens, LED displays and touch screens enhance customer experience. They improve employee engagement. They are perfect digital touch-points that add value to new stores. With multiple internal stakeholders involved in the planning process, there are numerous reasons to include in-store digital in the new store budget.

When digital signage has been part of the architectural design and installed by professionals, it is much more than a marketing tool. It improves aesthetics, enhances customer experience and validates brands as digital natives. All of this benefits your bottom line, especially when financial storm clouds are gathering.

Businesses who had already embraced digital transformation found they were ready for the last financial shock. Are you ready for the next one?

Free Demo Device

datmedia specialises in helping businesses transform with innovative digital solutions. We’re dedicated to enabling positive change through technology. Ask about a free demo device and see for yourself how digital signage will help your business.

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