Sometimes going forward means you need to go back to basics. Here’s a quick reminder about what digital signage can do for you, and how it can propel your business in the right direction (forwards).

Digital signage is better than print. Not only is it dynamic and therefore more eye-catching, Neilson tells us that 80% of 120 grocers they were tracking reported a 33% boost in sales because of digital signage.*

Why? Because it’s easy to update and therefore always current. Customers trust the message. You can also tailor the message to different times of the day, or days of the week. So when a customer sees your promotion they know it’s relevant, and they trust it.

That trust turns into sales. 68% of shoppers say they are more inclined to buy a product that’s advertised on digital signage. So if you’re promoting a high-margin item on-screen, and over-two thirds of your customers feel better about that product because of digital signage, it soon leads to more sales and increased profits.

the cost of digital signage

Put simply, digital signage pays for itself while bolstering your bottom line (and with financial headwinds blowing our way, that’s a good thing to remember).

For despite what many think, digital signage is not expensive. You save on the cost of print runs, you save the time your staff spends hanging posters, and you control compliance from one central location (i.e. your laptop) as your entire marketing campaign is dispatched securely to all displays in every location, all at the press of button.

Our content management system has been purpose built to help you save time AND money. If that sounds appealing, we’ve plenty more ideas that could help you with your strategy to cut costs, reduce waste and beat your targets.

Book a no-obligation 1:1 Discovery Meeting and we’ll shout you lunch. And if you want to get hands-on with the tech, we can send you a Free Demo Device. Nothing beats trying things out in your own time right?

In short, there’s no business on the planet today that won’t benefit from digital signage and the suite of cloud-based technologies we can introduce you to.

*Source: shopify.com.au

A smart business includes digital signage in their refurbishment plans.

Opening a new store or refurbishing an existing one is no small project. There are many stakeholders to satisfy: Store Design, Marketing, IT and of course, the CFO. Though each party has different priorities, the overall objective is about improving the customer journey.

Google research says that over half of all purchase decisions are influenced by digital marketing, and that bringing an online experience into the physical world is one of the greatest challenges facing retailers.

Consumer engagement has never been more important and that’s where digital signage comes in. Here are some common challenges that it helps overcome and why including digital signage in the design and shop fit makes perfect sense.

Posters are boring

Not to mention expensive, and wasteful. You know the headaches caused by printing in multiple sizes then relying on humans to ensure all that paper reaches its audience on time. There’s no option to adjust if it’s out of date, and then it gets thrown away. There’s got to be a better way, and there is. Put digital signage at the top of your refurbishment to-do list.

Shop-fitting adds value

Although retrofitting digital screens is always an option, it can look like an afterthought (usually because it is). When you see digital signage that has been part of the architectural design and installed by professionals, it becomes more than a marketing tool. It improves the aesthetics, enhances customer experience and validates you as a digital native.

Refurbishment helps fund hardware

Your marketing team has wanted an easy-to-manage, self-funding digital signage solution for years. Now’s the chance. While approving budgets for shop fitting and furniture, incorporate a digital signage network. And it makes more sense than Marketing having to fund the network from their own budget.

think digital signage

Plan for the future

To paraphrase Karen Lamb, the best time to start a digital signage strategy was a year ago. Failing that, do it now. Digital transformation is not only empowering, it’s inevitable. These are a few reasons to involve digital signage when planning a rebrand, refurbishment or new site. If you need help incorporating an innovative, easy-to-use digital solution into your upgrade, get in touch.

Want to talk?

We have helped some of Australia’s favourite brands connect with consumers, boost sales, streamline communications and improve efficiency. Book a 1:1 online discovery meeting with our team. Learn about the best signage solutions and ask us any questions all while you enjoy an Uber Eats lunch on us! Let’s talk about how digital signage adds real value to every project.

Want a free demo?

With any new tech, there’s nothing quite like holding it in your hands. Our demo device trial is your very own personal preview of what it will be like when you successfully roll out the ultimate digital signage solution in all of your stores. Fill out the form to make sure we send the right device for you, then we’ll give you a quick call to line things up.

The special sauce is the key ingredient to make something, well, ‘special’. The dictionary defines special as: Something that is better, greater, or otherwise different from what is usual.

In 1974 McDonald’s created a jingle for their Big Mac in which it spelled out the ingredients of the now-famous burger. Most of which could be found on almost any burger except the special sauce. It was the differentiator! datmedia’s differentiator (or special sauce) is our content management system (CMS), Laqorr. Unlike McDonald’s, I’m going to disclose our special sauce ingredients up-front and what makes it so special.

For the rest of this blog post (and for light entertainment purposes), I am going to refer to other digital signage companies as ‘burgers’ 🍔.

shopping list

Ingredients (special, but not secret)

  • Locally owned, developed and maintained – Many other burgers use or license a CMS from overseas. That’s fine, and some of them do a great job, but wouldn’t you like your burger sauce to be homegrown from the finest ingredients? Certainly helps when you have dietary requirements that may need some tweaking.
  • It’s our very own! – datmedia developed Laqorr from the ground up and license it to other companies (and burgers). We have total control over the ingredients, flavours and nutritional value.
  • Unlimited scale – Laqorr is simple to use regardless of how many screens are in the network. In fact, some scheduling tasks are actually more productive for a network of hundreds of screens. Other burger joints just can’t keep up when head office needs catering.
  • Laqorr enables control of devices and content – Almost all digital signage content management systems allow control of, and often scheduling of content. However, device management can often be a headache for the IT department. Laqorr’s baked-in, simple yet sophisticated device management tools make it as easy as squeezing special sauce from a  bottle.
  • Auto scheduling – Saving the best ingredient for last, this one adds flavour and value! Laqorr’s auto scheduling tool saves marketing teams hours of time while streamlining workflows. This ingredient really helps make our special sauce very special. It is SO good, in fact, that I have included a 60 second video feel here:

I hope this has got your mouth watering to try our special sauce 😋 During this time of remote and hybrid work models, Laqorr has also become an essential retail marketing tool when working remotely for marketing teams everywhere. They love our special sauce!

So if your burger joint isn’t cutting the mustard, or even if you’d just like to enjoy a cheeky taste of our special sauce, please get in contact and we can even organise Uber Eats.

Bon appétit, or as they say in Hamburg, Germany (where the hamburger originated), Genieße dein Essen 🍽️

Thanks for reading and sharing 👍

As many of us are watching the news (or not) and waiting to see what happens next, the need to be ready for what’s next has never been more important or urgent. Leo Tolstoy once wrote: No matter what the work you are doing, be always ready to drop it. And plan it, so as to be able to leave it. It’s tricky to plan for the unknown, but not impossible. Farmers have been doing it for centuries. The trick is to plan towards what you do know.

One thing that all retailers and banks know now is that digital transformation is no longer something to work towards. It’s something that needs to be worked on – constantly. The ongoing push for digital transformation has been urging organisations to upgrade and overhaul technology stacks toward service-based models. In 2022, the focus on people is driving digital transformation more than ever before. As companies design for new shared physical spaces, now is the time to plan towards optimising hybrid workplaces and for how consumer’s habits have evolved.

Now that we are living with the virus and businesses are still charting a course towards the #NewNormal, establishing and updating COVID safe plans is only one component of a successful return to shared physical spaces. Along the way, customer’s digital media consumption habits changed radically and the typical path-to-purchase looks very different to before. Actually, there is no longer such thing as a typical path-to-purchase 🤔

Store As A Medium

Bridging the gap

The Pandemic has forced a necessary focus on online and virtual customer engagement. However, with the return of mask-to-mask (our MD coined that term) engagements, bridging the gap between online and shared physical spaces plays an important role in delivering an optimal customer experience.

Dynamic, contextually relevant content on digital screens is the perfect way to help connect the dots and meet customers where they are on their journey, then help guide them to their destination.

For some easy quick wins you will need:

  • A strategy to make it easy to personalise and localise content right down to individual screens and experiences.
  • A cloud-based dashboard to make light work of controlling the content and devices across a diverse network of screens from anywhere, anytime.
  • To find an affordable and scalable solution that makes things easier, rather than more complicated for the IT Team.

These simple, yet sophisticated solutions are perfect ways to reimagine how physical spaces can be safe and productive, inviting and welcoming and enhance both customer and employee experiences.

lunch is on us

Conclusion

With all of the changes to the way we now conduct business in 2022, I have also been focussing on online and virtual customer engagement. As such, I am organising personalised virtual lunch workshops to discuss how technology and the right cloud-native services can supercharge and streamline new shared physical spaces for organisations.

Lunch is on us! I’ll send you (and any relevant stakeholders) an Uber Eats voucher and a video call link, then I’ll rope in the necessary subject matter experts to help resolve your in-store digital pain points.

The need to be ready for what’s next will be crucial for businesses in 2022 and datmedia is here to help with the digital touchpoints in physical spaces to enhance customer experience and empower employees.

If you have found this article helpful, or know someone who needs help with digital signage or touch screens, I’d like to encourage you to please share this with your network. Thanks for reading and sharing 👍

Retail and Quick Service Restaurant (QSR) stores have been on an absolute rollercoaster ride for the last decade, and the pandemic has added new layers of complexity and challenge. At the same time, the pandemic has also helped consumers identify what’s really important to them. Experience! PWC reports that nearly 73% of consumers point to experience as an important factor in their purchasing decisions. Also, 80% of shoppers make impulse purchase decisions in-store at the point of sale, compared to online. This represents an important opportunity for brands to work towards stores as a medium in the future for retail.

instore music shoppers

With store development, digital transformation, and retail strategy plans constantly evolving, developing stores as a medium (SaaM), rather than as a channel, helps brands make real connections with their audience while providing the experience that people crave when they visit physical locations.

In 1964, Marshall McLuhan, philosopher and media theorist, coined the phrase ‘the medium is the message’ in his seminal text ‘Understanding Media: The Extensions of Man’. The concept identifies the medium of communication, not the content it carries, as the primary focus. Over 50 years later, McLuhan’s concept has never been more relevant than in the mid-pandemic digital age of retail. The challenge now is to utilise the right technology to help physical stores evolve as a medium and make in-store experiences feel more human.

Consumers in 2022 want speed + convenience + consistency + friendliness. A human touch (obviously not literally in the midst of the COVID-19 pandemic) brings all four of these together at physical spaces in a way that simply cannot be replicated online. Stores as a medium are places to create real connections by making technology feel more human and giving employees what they need to create next-level customer experiences.

Forbes notes that it’s important not to confuse SaaM with omnichannel. They say that all the talk about different channels is not particularly helpful. The customer is the channel. SaaM is the effective use of data-driven technologies — from AI to digital signage — to create remarkable in-store experiences that are enticing, engaging and interactive.

Another differentiator is that designing stores as a medium is more than just about selling products, it’s about advancing the brand itself. More about moving hearts and minds, rather than just moving inventory — Move the hearts and minds, then the inventory follows, along with brand advocacy.

One brand that gets customer experience and SaaM and has massive brand advocacy is Gelato Messina. Their stores have always been instrumental in their success. Their delicious gelato is an experience in itself, however, store visitors also enjoy world-class underground House Music, a unique in-store environment, and engaging storytelling digital signage content that makes you feel like you’re part of the brand.

instore digital signage

There’s no one-size-fits-all when it comes to SaaM strategy. Each physical space has its own diversities and variables and it needs to be tailored to the brand and customer identities. That’s why it’s important to choose a technology partner with experience in, well, ‘experience’. datmedia has been at the forefront of in-store customer experience and digital signage for longer than #CustomerExperience has even had its own hashtag. We help retailers, banks and multi-site businesses create environments that people want to come to and experience something unique. Consumers aren’t comparing your brand to the competition anymore, they’re comparing it to the best experience they’ve ever had. Let’s serve it up for them!

Thanks for reading and sharing 👍

datmedia has a genuine problem-solving culture. It’s a huge part of who we are. Everyone from our team of in-house software developers to our Procurement Manager is constantly solving problems and finding better ways to achieve the outcomes we need for our clients and our organisation. In addition to this, even our service offering and our value story are about solving problems. Our clients don’t just use our digital signage system and services to make their stores, branches and workplaces look great, they partner with us to solve their problems.

When I go to the hardware store to buy a drill bit, I don’t necessarily want the hardware. I want to make a hole. But to be honest, I don’t even really want to make a hole. I want to hang the framed award certificate that my daughter just received for her high distinction in her performing arts exam. Likewise, our clients don’t just want a screen hanging on a wall in their refurbished site. They don’t even necessarily want personalised content playing on it. They want that personalised content to connect with their audience, and they want that process to be as easy and seamless as possible.

Good digital signage solves all sorts of problems across many levels for all sorts of departments and stakeholders. And if you get it right, it can prove to be a substantial cost-saving exercise. So with solving your problems in mind, here are 5 problems that good digital signage will solve.

These 5 problems that good digital signage will solve are really just skimming the surface. Technology won’t make the world a better place by itself, it’s how people use it that really solves the problems and improves efficiencies. Does your business have a need or a problem that good digital signage could help with? I would love to find out more about it and see if datmedia’s problem-solving culture is just what you need to tackle your digital signage challenges.

If any of these problems resonate with you, or you have found this post helpful, I’d like to encourage you to please give it a ‘like’ 👍, or share it with someone to help solve their problem.

Zig Ziglar famously said: You can have everything in life you want, if you will just help other people get what they want. Thanks for reading and sharing 🙏

Whether I am working from home or coming into the office, I look forward to conducting business at datmedia each day and take great pride in my work. One of the many reasons that I can take such pride in what we do here is the level of service and genuine care that our customer support team provide for our clients, technicians, suppliers and partners. Theodore Roosevelt once wrote: People don’t care how much you know until they know how much you care. The reason I have written this post is to take my hat off to our customer support team and to let you know how much we care.

datmedia tech support

One of our clients recently posted a 5-star review on our company’s Google profile that said:

The client support team at datmedia solve my problems before I even know there is one. It frees me up to focus on the important stuff.

I observe them doing this day-in-day-out, but for someone to go out of their way to share that publicly, it validates what a valuable job they are doing and how good they genuinely are at it.

We have a problem-solving culture here at datmedia. Whether it’s our developers solving coding challenges, our Content Team making complex scheduling simple, our Installations Team deploying just the right solution, or our Support Team adding value to our clients day – We seem to excel at solving problems. And the care that I mentioned earlier, is most valuable when it comes to understanding the problems that we are solving.

It’s not just me gushing here. Our clients, suppliers and partners regularly tell us that we are great to work with. We also conduct annual customer feedback surveys to help us measure how we are going and where we can improve. Since we have been collecting that data we have never received less than an average of four and a half stars out of five.

thankyou

So I’d like to thank our Customer Support Team for the diligent, professional, and caring job that they do each day to ensure that our customers are glad to have us working with them. They add real value to our client’s businesses and are an integral part of our problem-solving culture here at datmedia.

If you have a problem that needs solving or would like to find out why our clients love working with us, please get in touch. I’ll send you a free demo device and connect you with our Customer Support Team to show you how much we care. Thanks for reading and sharing ?

The Australian music industry is going through a very challenging time in 2021. An industry statement declared that the impact of the pandemic on Australia’s world-leading music, theatre, comedy and live entertainment industries has been truly devastating. John F. Kennedy famously said in his inauguration speech: “Ask not what your country can do for you – ask what you can do for your country”. Well, now there is something that you can do for your country by supporting our local Australian music artists.

ARIA’s Our Soundtrack Our Stories is a local music initiative that serves as an excellent way to enhance customer and employee experience while supporting local music artists.

instore music datmedia

It’s a chance for Australian media and business to get behind homegrown music as it struggles under the pressure of waves of lockdowns and restrictions – all but eliminating prospects for live touring for the foreseeable future. The initiative calls for public commitment to increase the inclusion of diverse Australian artists in the commercial and mainstream landscape.

As such, here at datmedia, we have updated our background music service offering so that:

  1.   datmedia’s retail library of music now boasts over 1200 tracks by Australian artists from current stars such as Vance Joy and Troye Sivan through to classics from INXS and Yothu Yindi.
  2.   Our clients can now choose to play local artists on heavier rotation or play them 100% of the time.

You can sample some of our quality, ever-expanding Aussie playlist right here.

We are making this available to our music service clients at no extra cost to make it easy for our clients and all Australian businesses that play background music to get behind this intuitive and to discover, champion, share, and consume more local music.

Importantly, datmedia’s Aussie background music solution also ensures that your business is compliant with industry music license requirements.

Together we can promote our artists, promote the enormous economic and cultural contribution of local music, and ensure a bright, bold, diverse and exciting future for the next generation of musicians and music lovers alike.

Please get in touch so we can help your business to support our local artists and participate in this important initiative. If you’d like to help right now, I’d also like to encourage you to please ‘like’ and share this post with your networks and circles of influence while listening to this playlist. The Australian music industry thanks you. Thanks for reading and sharing.

Sometimes going forward means you need to go back to basics. Here’s a quick reminder about what digital signage can do for you, and how it can propel your business in the right direction (forwards).

Omnichannel is a catch-phrase that’s regaining traction. Successful businesses are those that can pull the online experience into the offline world of physical retail. 

As we look ahead to reopening our economy, retailers who can bring their online strategy into the store will be winners because they’ll be appealing directly to people who’ve spent two years at home, shopping online.

Now they can do it for real.

Planning goes a long way. So does having the confidence to use all the tools at your disposal. Those that have digital signage have an advantage because they already have a mechanism to boost the profile of their product or business. They have a mechanism to fortify the omnichannel experience for their customers.

It’s a wonderfully flexible tool. It can let you share information in real time – whether that’s a promotion for customers or information for staff. Digital signage is a powerful technology that, harnessed properly, can help business owners weather the most turbulent economic storms.

digital signage

The best thing digital signage can do for you is attract customers to your business. Humans are hard wired to notice visual information, and we notice it more quickly when it’s dynamic. 

It’s said that the brain processes an image 60,000 times faster than text. With video content on digital signage, you have a winning advantage over your competitor who is relying on static, printed communication. You can also draw a direct link to your online content and once you gain a customer’s attention the hard work has been done. They’ll be more responsive to your offer, and that leads to sales.

Whether you’re using a video wall or an LED display – you can use digital signage to shape how customers feel about your premises and add value to your brand. It lets you do whatever you want, whenever you want to – promote products, price points, concepts and values. Use it to help make people feel good about your business.

Digital signage is also cost effective. The same piece of artwork can run on any number of screens in any number of stores while eliminating expensive print runs, distribution costs and compliance issues. 

With a good content management system like Laqorr, you can control your marketing strategies or corporate communications from one location with ease, further reducing the financial burden on your business. It also reduces customer confusion which might arise through misaligned campaigns as well as any cost implications. That’s real power.

datmedia new world

If you want to do more than just survive in 2022, make sure that digital signage is one of the tools at your disposal. Used wisely, it will help your business stay ahead of the competition, weather the storm and add real value to your brand. 

In short, there’s no business on the planet that won’t benefit from aligning online and offline through digital signage and the suite of cloud-based technologies we can introduce you to.

Get in touch and let us help you with your strategy to cut costs, reduce waste and beat your targets.

*Source: shopify.com.au

The pandemic has changed the way that we do so many things. Some are temporary and others are evolving as we continue to learn and adapt. The New York Times recently started a series called ‘Our Changing Lives’ exploring the way we now live. To kick things off they explored the future of work, and how working remotely has become a new way of life for many.

They wrote: When the pandemic is in the rearview mirror — someday — many of us may look back on these years as the moment that our work lives changed forever. When millions of employees were told to work remotely, the boundary between our office lives and home lives began to blur, in ways that are still unfolding.

For those that can work remotely (and 2020 did a good job of helping us identify who they are), work may never be the same again. Hybrid and remote workplace solutions are being adopted and developed, so I asked datmedia’s veteran remote-worker, Colin Fraser, for some tips. Colin is our Content Services Manager and has been a telecommuter for over a decade. Much of the face-to-face work that he does is when I bring him along to meetings, to, well, show our clients how to work remotely, more effectively.

The beauty of our digital signage content management system (CMS), Laqorr, is that you can schedule content on any screen, anywhere in the world from wherever you are and on whichever device you are using. I have often observed Colin taking advantage of this from the back of a taxi or the passenger’s seat of my rental car.

laqorr from your phone

Our clients love how Laqorr simplifies otherwise complex content management tasks for them. As Colin is the system’s primary user at datmedia, I wanted to ask him about his top three productivity hacks to help you with your quest to become the most efficient remote or hybrid worker that you can be.

Here are his top three favourites:

#1 Auto scheduling

Because we’ve all got more pressing things to do, one of the best features of Laqorr is letting it manage scheduling for you. One of our clients makes constant use of this time-saving feature, and they love it. Once they’d set up the structure, they simply tag their files and Laqorr does the rest. You can be  as broad as you want (file plays across the entire network) or as granular as you need (only on the inward facing screen on the left hand side of the door at the Frankston site). Our client’s who are WFH love that they can achieve this after a Zoom meeting and before dinner using Laqorr’s cloud based interface on any device they have on hand.

#2 Groups

Groups are where players and playlists come together. Whether you’ve created a manual playlist or chosen to auto-schedule, all players in the same group will get the same content from the same playlist. This helps our clients conceptualise how their network will operate by grouping players to deliver the same messaging, usually in the same location; all external facing window displays, for instance. Another group might be all screens behind the counter. A group also lets you daypart with ease. Several clients use this feature to run targeted playlists depending on the time of day, or days of the week. Quick service restaurants, for instance, love this flexibility. Once again, clients can make adjustments to these groups anywhere they have an internet connection. Like at home.

#3 Forward scheduling

If your marketing calendar is up to date, there is no reason why your Christmas content can’t be scheduled now. Think of the time you’ll save later in the year. It can always be updated if necessary, meanwhile, you get to enjoy finessing your schedules with real-time marketing, personalisation and localisation. All things that Laqorr is well equipped to do.

wfh

We hope that by embracing Laqorr as one of your hybrid or remote work tools that you will see digital signage content management as a fun, efficient and effective way to engage your audience from wherever you are, and whenever it suits you.

We built Laqorr with cloud-native features to make Colin’s life easier and our business more efficient. Now it’s available to help streamline your marketing communications, increase your productivity and provide a seamless way to manage devices and content anywhere from anywhere. Just like Colin does.

If you have found this article or any of these tips helpful, I would like to encourage you to share this to help organisations adapt and succeed as we all evolve the way we work. If you would like to learn more about how Laqorr can help improve your hybrid or remote operations, please get in touch. We are genuinely here to help. Thanks for reading and sharing.