There’s a lot of focus on customer experience (CX) in 2020. We know this due to the successful CX event that we co-hosted at Google in Melbourne earlier this year.

Although there is no doubt that customer experience is important, consistently good customer experience doesn’t just happen. It’s your team that makes it happen, which is why employee experience needs to be a top priority when planning and setting budgets in 2020 and beyond.

Research shows that happy, engaged employees = happy, returning customers and brand advocates. Data doesn’t lie. There is a direct correlation between employee experience (EX) and customer experience (CX). So how can you improve EX to help develop a connected, collaborative, enthusiastic and committed workforce? Cloud devices can help. When employees are empowered with the right tools and resources it’s the perfect foundation for providing a differentiating customer experience.

Here are three such tools and resources

Everything your team needs is in the cloud. Why not enable them with cloud-native devices that will boost productivity, enhance collaboration and provide your cloud-workers with the resources that they need when they need them? Chromebooks are designed to be a simple, secure, and speedy way to work from anywhere, anytime. From the shop floor to the back office, these reliable devices are an affordable way to improve the employee experience, quickly.

Frontline workers are the backbone of your business. The Chrometab is a versatile, portable, touchscreen solution that empowers your employees to facilitate a world-class customer experience. With a ruggedised, secure, high-performance design, the Chrometab’s 10-hour battery life will keep employees and customer engaged and connected.

A recent Harvard Business Review report found that organisations that prioritise employee experience technology are well-positioned to work remotely with efficiency and that agility can prove to be a competitive advantage. Neverware is an easy way to transform your old laptops or aging Macbooks into high-performing Chrome devices. During a time of unparalleled supply chain constraints, Neverware is an ideal solution to make use of what you already have to improve the employee experience.

laqorr3

Conclusion

We believe that people are the key to technology.

The right cloud devices can make a measurable impact on your employee experience and drive successful outcomes for all involved. Investing in your people is one of the best things that you can do right now.

Please get in contact if improving employee experience is important to your organisation in 2020. We are here to help and can give you a virtual demonstration of these and other cloud-ready solutions.

Digital menu boards allow restaurants to change menu items and update prices. You can add (or remove) promotional content across an entire network remotely and seamlessly. And you can do it easily. Unlike static boards and light boxes.

This ability to change content at a moment’s notice has made digital menu boards increasingly popular. However maximising the benefits, as well as the potential to improve sales and minimize costs, takes some planning and consideration.

Here are some crucial elements to consider when deploying a digital menu board solution:

Know your objective

One of the first things operators need to consider before investing in digital signage is exactly what it is they hope to achieve.

All too often, businesses invest in a digital menu board system without a clear objective or content strategy in mind. As a result, they end up using them as a fancy poster board.

With a well thought out content strategy, digital signage has great potential to engage consumers, improve perceived wait times, increase sales uplifts, and improve the overall customer experience.

Don’t cut corners to save a few dollars

The worst mistake operators can make when deploying a digital menu-board system is trying to substitute commercial grade devices with cheaper consumer grade versions.

Commercial grade displays and media players come with a 3 year warranty and are hardened to withstand the rigours of a QSR environment – heat, humidity and 24/7 operation.

laqorr3

The right CMS is crucial to success

Inserting USB drives into the back of screens is awkward and inefficient, even for a single site set-up.  Across multiple stores it becomes difficult to track and almost impossible to verify compliance.

A good content management system (CMS) allows you to quickly and easily distribute promotional and menu content via a secure web-based portal as required.

A great CMS like Laqorr will also allow you to monitor the status and performance of your menu boards so that you can quickly address any issues and ensure maximum uptime (device management).

Content is king

Whilst one of the appeals of digital signage is its ability to feature animation and full-motion video, like all good design it is best to keep it simple.

A crisp, high quality graphic of a delicious burger with steam wafting up from the bun will be far more enticing to consumers than a screen cluttered with multiple items and flashy animation.

It is also crucial to allowing adequate time between content rotations for the consumer to read and absorb the information being presented to them.

Stress-free installations (that look great) take careful planning

Just attaching a digital display to a wall doesn’t create the aesthetic that will keep customers coming back for more.  Nor does it connect the display with your content management team.

It is important that installation of digital menu boards is discussed with the store design and fit-out teams, to ensure seamless visual integration of the digital with the physical.

Access to power and data and cable runs in the right locations are also potential banana-skins that can be avoided with the correct planning.

And finally, close cooperation with the IT department is required to ensure that connectivity is provided to the media player, and that the media player and communication protocols meet the IT security policies of your company.

Return on investment

Whilst every digital menu board deployment is unique, industry research indicates that they can result in a sales uplift of as much as 5 percent. With the ability to schedule unique promotional content and adjust margins in real-time, digital menu boards allow operators to enjoy improved sales results that are simply not possible with traditional static menu boards or light boxes.

In addition there are also the indirect benefits of:

  • customer engagement
  • lowering perceived wait time
  • an increase in customer satisfaction
  • eliminating printing costs
  • lowering labour costs

Engage an expert partner

With so much to consider when making the switch to digital menu boards it is important to choose a digital signage partner that understands the needs of quick service restaurant operators and can provide an affordable solution with best practices advice.

Let us help you develop a complete solution from concept through installation to ongoing management. It starts with your objective and ends with your satisfaction.

matt menu

Are you considering taking your company into the cloud? Many businesses are, and there’s never been a better time to get on board with cloud-based technology.

Devices are the most affordable they have ever been, equipment failure rates are much lower than ever before and if you are currently refurbishing or renovating, it makes perfect sense to include cloud-based tech in the budget.

There are a number of things to consider when choosing a cloud partner, especially when you’re looking at a digital signage network, or networked devices designed to empower your frontline workers.

There are so many ways to join the cloud. You could hook up a couple of tablets bought from a discount retailer to some random, cloud drive. Arguably you can share data, but is it secure? Is it properly networked? Are the tablets robust enough for the environment you want them to operate in?

It’s the same with digital signage. A cheap screen with a flash drive will play videos and images; and for some companies, that’s enough. But it’s impossible to network content, it’s difficult to manage updates and, again, is it robust? Will the screens survive in a tough, commercial environment. Most importantly, will the warranty cover inevitable failures?

cloud2

Here are three things you must put at the top of any list when buying into the cloud.

  1. Account Management

Some partners are more interested in getting the ‘sale’ than starting a relationship. Because cloud-based technology will play an important role in your company’s digital transformation and will be a valuable customer-facing tool for your marketing strategy, you’ll need a partner that has your long-term best interests in mind. They’ll need to solve complex challenges, offer objective, best-practice advice and be available when you need them.

  1. Technical Support

In a perfect world nothing would ever go wrong with your new cloud-based devices. However if any technical support is required you want your staff to be able to pick up the phone and resolve any issue with a friendly, capable and, above all, experienced client support officer. Their ability to turn a technical complication into a remarkable customer experience will be important to your staff and their productivity.

  1. System Training

Seldom do you buy a device and know how to use it. Given you’re buying them for digital signage or frontline users, you’d hope that was the case. Therefore you’ll need training, whether that’s in basic troubleshooting or running a content management system such as Laqorr for your commercial digital signage solution. Although most CMS’s are designed to be somewhat user-friendly, initial training for your marketing team is essential. One of the reasons you are considering a cloud based solution is to improve productivity. Professional system training will ensure that your team is operating with maximum efficiency.

Conclusion

The best deal isn’t always the cheapest price. The best solution is when the cloud partner you choose adds real value to your business. Technology, prices, equipment and even the installation processes are often comparable. Where your new business partner will shine is when you need them after it’s all up and running.

Give us a call when you’re ready to move into the cloud. Whether that’s indoor or outdoor digital signage, touch screens or portable devices, we’ll talk about what’s best for your business and help you achieve an outcome that adds real value.

2020 has given many businesses time in which to replan their future and refurbish their stores. Smart businesses included digital signage in their plans. If you’re thinking about refurbishing, you must think about digital signage as well.

Opening a new store or refurbishing an existing one is no small project. If it’s part of a broader plan there will be many stakeholders to satisfy: Store Design, Marketing, IT and of course, the CFO. Though each party has different priorities, the overall objective is about propelling the organisation into the new consumer landscape. An objective that’s never been more relevant than it is today.

Digital transformation is now the central pillar of any refurbishment, and that’s why it’s the perfect time to invest in a digital signage solution.

Research from Google suggests that over half of all purchase decisions are influenced by digital marketing, and bringing an online experience into the physical world is one of the greatest challenges facing retailers.

Consumer engagement has never been more important for businesses that have yet to establish an in-store digital strategy. Even knowing where to start can be daunting. Here are some common challenges that digital signage can overcome and why including it in the architectural design and shop fit makes perfect sense:

Posters are boring

Not to mention high maintenance and labour intensive. You know the headaches caused by printing in multiple (non-standard) sizes then relying on human compliance to ensure all of that expensive content reaches its audience on time. There’s got to be a better way, and there is. Put digital signage at the top of your refurbishment to-do list.

refurb2

Shopfitting adds value

Although retrofitting digital screens is always an option, it can look like an afterthought (usually because it was). When you see digital signage that has been part of the architectural design and installed by professionals, it actually serves as more than a marketing tool. It improves the aesthetics, enhances customer experience and validates you as a digital native.

Refurbishment helps fund hardware

It’s unlikely that your marketing team doesn’t want an easy-to-manage digital signage solution. It’s more likely that they have been requesting it, and looking for a way to fund it, for years. Now’s the chance. While budgets for shelving, lighting, furniture and fittings are getting approved, it makes sense to incorporate a digital signage network into the refurbishment budget. More sense than Marketing having to fund the network from budgets set for brand awareness and boosting sales.

It’s a great time to plan for the future

To paraphrase Karen Lamb, the best time to start a digital signage strategy was one year ago. Failing that, today will do. Digital transformation is inevitable. When all the stakeholders come together, when the refurbishment plan places digital signage and cloud-based technology at the heart of that development, the results are empowering.

Learn More

These are just a handful of reasons to involve digital signage when planning a rebrand, refurbishment or new site. If you need help incorporating an innovative, easy-to-use digital solution into your upgrade, get in touch. We have helped some of Australia’s favourite brands connect with consumers, boost sales, streamline communications and improve operational efficiency. Let our team show you how digital signage adds real value to every project.

Back in 2005, I bought my first flatscreen TV. It was a 32″ Samsung which I am pleased to report is still in operation today. It seemed quite cutting edge at the time because it had an HDMI port. To be honest, I didn’t even know what HDMI was, I just knew that it was better than RCA.

Fifteen years later and that screen is now in my bedroom. Over those years, my media consumption habits have certainly changed: back in 2005 there was no Netflix, Facebook or even iPhones. And if you asked me today, I would tell you that I don’t really watch TV. My kids don’t, they don’t even care about which device they consume media on. They just call it screen time.

The old Samsung didn’t get a lot of action, until just recently. As part of the NBN package that I signed up for, I received a smart-TV box with all the apps that are built in to new TVs. Now, thanks to this media box, my antiquated 32″ Samsung screen has got a new lease of life, and even makes cool sounds when I press the remote.

One of my customers once told his internal communications team that “there is no such thing as dumb screens, there are only dumb people”. Through that future-proofing HDMI port, my once dumb screen has become smart.

Now it’s your turn.

Does your organisation have screens that don’t do much? You know the ones; they get plenty of attention on Melbourne Cup Day and might show news and weather from time to time but are usually turned off. Screens that, like my 32″ Samsung screen (until recently), don’t add any value.

Thanks to that future-proofing HDMI port on the back of the screens they can be revived into 21st-century digital signage screens. You can display anything from important corporate communications messages to mind-blowing real-time marketing media.

smart_2
It’s easy.

Connect a Chromebox media player to your screen and using a cloud-based content management system like Laqorr, you can turn your old screen into part of a digital signage network managed from a laptop or mobile device.

Using your iPhone, you could update a lunchroom screen in real-time from Bondi Beach and let the team know that the staff BBQ is being served down at the beach.

One of our customers does a similar thing on rainy days. They have a store outside a railway station and whenever it rains, they push a “$5 Umbrellas!” slide onto their screen and alert commuters. That HDMI port is now helping to boost sales.

Thanks to the smarts of a Chromebox and a simple, yet sophisticated CMS like Laqorr, there is no limit to the ways that an existing ‘dumb’ screen could add value:

  • for your staff
  • for your customers
  • to your bottom line
  • and to the environment

It’s not expensive and it’s not difficult to create a digital signage network using screens that are just taking up space. Now is the time to knock some dust off those legacy screens from an unsuccessful attempt at DIY signage.

Let’s talk about how easy (and how rewarding) it is to rehabilitate screens and put them back to work. Just like I did my old 32″ Samsung flatscreen.

The COVID-19 pandemic has, in many ways, shown us which things are essential and which things are not so necessary. For example, my children’s parent-teacher interviews look like they will be conducted in a virtual space from now on. 

Turns out the mutually favourable circumstances are highly productive for everyone involved. Until COVID-19, I had never thought of these meetings as a customer experience. However, now it is clear that for all organisations, innovation is necessary and that these disruptions are a catalyst for change towards a better future.

Businesses are experiencing a time when customer loyalty and trust are being put to the test. Simultaneously, consumers are adopting new behaviours and developing new habits. The changes in the economic landscape aren’t just affecting businesses; they are evolving consumers and the way we make purchase decisions and transactions. These changes represent a significant opportunity for brands. By putting your customers’ interests first, this can be a time for brands to lead and thrive into the future.

Australian’s shopping, banking and recreational activities are rapidly evolving, and that means brands have to be in the right place at the right time with helpful and engaging experiences when it matters most. By using vital behavioural principles, marketers can develop compelling experiences to captivate and help consumers travelling from awareness to purchase.

recent report by Retail Touchpoints reveals that 68% of retailers have gained new online customers due to the COVID-19 pandemic, with 46% of those reporting that their e-Commerce customers have been making more frequent and larger purchases. The report also suggests that the retailers’ task going forward will be to retain as many of these new shoppers as possible. Strategically minded omnichannel retailers will be seeking ways to encourage online shoppers to visit their brick-and-mortar stores as well, as studies have shown that multi-channel customers represent a higher Customer Lifetime Value (CLV).

Deloitte’s insightful white paper highlights that companies want to continue to provide excellent value to their customers, and they want to return to growth as soon as they can after the crisis lifts. It has never been more critical for companies to look ahead. They need to consider improved and innovative solutions now that will serve customer needs today as well as provide momentum into the future.

Some examples of technology to help innovate now and for the future include:

These innovative solutions are ready right now to help build trust and loyalty, boost sales and basket sizes, and future-proof physical environments for successful outcomes in the new normal.

Digital transformation isn’t a one-off project. It’s an evolving journey that requires the right partners. Let’s talk about how we can help your organisation innovate and use these disruptions as a catalyst for change towards a better future.

This article first appeared on LinkedIn

Keen eyes may recognise this post yet the message is still as relevant as when we first talked about content at the start of the year. There’s no question – content is the driving force of your network, whether that’s digital signage, touch screens or mobile devices.

Content is King when paired with a best-in-class Content Management System like Laqorr, the Queen of your digital signage network. Without great content, why would anyone give your displays a second glance? Well, they wouldn’t. So what do the experts recommend when it comes to keeping your audience engaged with best-in-class content? Let’s find out.

There’s a science to creating great content and fortunately it’s not rocket science. You need to follow a simple process, based around three principles that you should keep front of mind at all times: Tell A Story, Be Consistent then Prompt An Action. People love story tellers, and most of all they love story tellers who stay focused. Once you’ve got their attention, tell them what to do because if your story has been persuasive enough, action follows inspiration.

TELL A STORY

Before you get cracking with the details, you have to give people a reason to engage with you in the first place. These are called attractors. It might be something as simple as a catchy headline or an unbeatable sale offer. Once people have glanced at your screen, reel them in. This is where the story comes in. We all want to know ‘what happens next’ and all successful campaigns evolve a basic concept. It may be over several messages, or several months. Either way, you have engaged viewers who want to know what happens next. They’re likely to talk about it with their friends and now your message is starting to spread.

BE CONSISTENT

Consistency is the cornerstone of great messaging. It can be in terms of copy, ensuring that all your content is working to tell the same story, but also visual styling. The most successful brands stick to a thematic idea and never, ever vary from it. That’s how you know who they are. KFC’s logo has been modified over the years, but it’s essentially the same and is instantly recognisable. Their communications are always ‘on brand’ with the same colours, fonts, layouts and artistic flourishes so that, again, you as a consumer can identify immediately with the product. It’s the same at Apple, or Google. It’s about reinforcing the brand so that the message is clear and easily understood.

PROMPT AN ACTION

All good campaigns have one. It might be as simple as ‘call now’ but it’s vital that you let your audience know what to do next. And that is to engage with your company. You might want them to come inside, or make that call, or visit a website, or touch the screen, or tell their friends, or use a discount code or, well, it could be anything. So you’ve got to let them know what YOU want them to do next, you have to prompt an action. Whatever it is, you have to make it clear, you have to be consistent and you have to make sure it’s part of the story you’re trying to tell. If it’s not, it will hit a false note and you risk loosing their engagement and any potential action or sale you’re hoping to get.

No matter what form of interaction you’re hoping to achieve from your digital signage content, once you’ve got it, measure it. You need to know how effective your campaign is so you can determine your ROI (both in terms of content and network outlay). You also need this data so you can adjust the campaign, advance your story telling and attract even more people to your business. After all, that’s what good digital signage does best.

They say that time is an illusion, which would explain why 2020 has been the longest year ever to pass so quickly. 

August is just around the corner with Christmas right on its heels. In normal years, your plans for the next six months would have been locked in months ago. But 2020 is not a normal year, and your plans? Well, they’re probably not normal either.

Many businesses have been holding back, waiting for the government to navigate the country beyond the ‘fiscal cliff’ we feared September would become. Much of that uncertainty disappeared yesterday as clarity around support schemes was given.

Accordingly, now is the time to lock in your plans for end-of-year projects. Whether that’s increasing your digital signage presence, empowering your customers with touch screens or empowering your staff with cloud-based technology, we can help guide you through that process.

Forward planning is key to overcoming obstacles in the supply chain or variance in exchange rates, factors that can have a detrimental effect on your bottom line if you don’t think ahead. After all, a failure to plan is planning to fail.

Get on top of your digital transformation strategy and get ahead of any challenges the future may bring. Get in touch, and let us help you plan to succeed.

The Australian banking sector is at the forefront of digital transformation. As customer visits dwindle – online banking has seen a dramatic reduction in the numbers of people who visit branches – banks have been forced to rethink what they do with their bricks-and-mortar premises. 

Bendigo Bank has always been known for having a physical presence within their local community. They recognised that the current model of branch design was not sustainable and in 2018 began a transformation of their premises, starting with Norwood in South Australia.

They partnered with datmedia and Public Design Group to help fold their ‘social approach’ toward banking into store design and create an entirely redesigned space where in-branch experiences would engage the local community. datmedia’s cloud-based technology is at the heart of the transformation.

That new way of thinking was recognised internationally when Public Design Group recently won top prize in the Permanent Service Retail category at the Shop! Global Awards.

Honestly, all credit to Bendigo Bank in achieving global recognition at the Shop! awards for how they are changing retail banking here in Australia. This is a social initiative more than a design project. It’s about building sustainability into the community in ways that tangibly and positively affect peoples’ lives.

-Jason Pollard, Founder, Public Design Group

Results from Norwood exceeded expectations, and Leichhardt and Carlton have since joined the initiative. Over half of their 500+ branch network has been ear-marked to receive the ‘community treatment’.

datmedia will be supporting them every step of the way.

graphic2

Over the past few months, right across the country, businesses have found they have a little more time on their hands. We took that opportunity to navel-gaze, drink tea and think about how we can do business better ourselves.

As an ISO 9001 Quality Assured business, we’re continually looking for ways to refine the way we operate. Utilising our Quality Management framework, we identified a number of areas where we can make things even faster, smoother and more straightforward.

First out the bag are another set of refinements to Laqorr, our digital signage Content Management System. Often these sit ‘under the hood’ so aren’t always visible to the user but quietly make using Laqorr a better experience. Recent security upgrades are an example.

Another significant improvement is Playlist-Free Scheduling. This feature means you no longer have to assign a player to a group-and-playlist. Simply load a media file, assign it to a player (or players) and let Laqorr worry about the rest (while you have a cup of tea).

It’s another example of how Laqorr truly is easy content management for digital signage.

If you want to learn more about how Playlist-Free Scheduling works, or how Laqorr can help make running your digital signage network easy, please get in touch.

graphic2