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Digital Signage That Fits

What’s Your Digital Signage Solution?

Sometimes going forward means you need to go back to basics. Here’s a quick reminder about which digital signage solution is best for you, and how it can propel your business in the right direction (forwards).

Omnichannel is a catch-phrase that’s regaining traction. Successful businesses are those that can pull the online experience into the offline world of physical retail.

Retailers who bring their online strategy into the store are winners because they appeal directly to people who have become comfortable shopping online.

Now they can do it for real.

Planning goes a long way. So does having the confidence to use all the tools at your disposal. Those that have digital signage have an advantage because they already have a mechanism to boost the profile of their product or business. They have a mechanism to fortify the omnichannel experience for their customers.

It’s a wonderfully flexible tool. It can let you share information in real time – whether that’s a promotion for customers or information for staff. Digital signage is a powerful technology that, harnessed properly, can help business owners weather the most turbulent economic storms.

Attract Customers

The best digital signage solution attracts customers to your business. Humans are hard wired to notice visual information, and we notice it more quickly when it’s dynamic.

It’s said that the brain processes an image 60,000 times faster than text. With video content on digital signage, you have a winning advantage over your competitor who is relying on static, printed communication. You can also draw a direct link to your online content and once you gain a customer’s attention the hard work has been done. They’ll be more responsive to your offer, and that leads to sales.

Whether you’re using a video wall or an LED display – you can use digital signage to shape how customers feel about your premises and add value to your brand. It lets you do whatever you want, whenever you want to – promote products, price points, concepts and values. Use it to help make people feel good about your business.

Digital signage is also cost effective. The same piece of artwork can run on any number of screens in any number of stores while eliminating expensive print runs, distribution costs and compliance issues.

With good digital signage software like Laqorr, you can control your marketing strategies or corporate communications with ease. It helps reduce the financial burden on your business. It also reduces customer confusion which might arise through misaligned campaigns. That’s real power.

Solutions

If you want to do more than just survive, make sure you have the right digital signage solution at your disposal. Used wisely, it will help your business stay ahead of the competition, weather any storm and add real value to your brand.

In short, there’s no business on the planet that won’t benefit from aligning online and offline through digital signage and the suite of cloud-based technologies we can introduce you to.

Get in touch and let us help you with your strategy to cut costs, reduce waste and beat your targets.

*Source: shopify.com.au

Take Digital Signage Outside

Before you take digital signage outdoors, there are a couple of things to consider

You want to reach customers with outdoor commercial digital signage displays but it can be a challenge. Weather is an important consideration, however there are many reasons why putting a screen outside requires some thought.

Housing is an obvious starting point – where are you going to put the screen and what sort of protection does it need? For example, does housing needs to be weatherproof, bug proof and tamper resistant? Well, yes, and it will also need power and data. Can you run that safely and securely to the location?

There’s a lot to think about.

It is important to ensure the screen you choose is the right fit because an outdoor digital signage display is the intersection between a customer and your business. You need to know it is always working and always ready to engage viewers.

The Benefits

Outdoor digital signage is a powerful communications tool that engages audiences (potential customers) and saves on operational costs (like printing and compliance). What’s more, you’re priming those potential customers before they enter the store.

It can be visually exciting in places where you can’t normally focus your customer’s attention. Add video or social media content as well as real-time scheduling, and you have the opportunity for truly meaningful interaction.

The Purpose

Deciding what you want from your outdoor screen will help you decide what type of screen is right for you. Ask yourself what sort of content will you be running, how complex will it be, and do you want customers to engage with that content directly?

LCD are great for dynamic brand messaging with fine, detailed artwork. There are limitations about size, scale and brightness. LED screens can be significantly brighter and more flexible (do you need to wrap your display around the side of a building? No problem). Touch screens offer the ability for customers to interact directly with your content (which is ideal for way-finding, for instance).

The Challenges

Location is the most obvious challenge. You’ll need placement that meets the following requirements:

Visibility – can customers see the screen, are they able to engage with its content?
Brightness – is it bright enough for them to read in even brighter, direct sunlight?
Weather – an IP rated enclosure increases safety by managing rain, snow, dust, heat and bugs.
Tamper Proof – accidents happen. Your display will require strong housing to mitigate damage or vandalism

You must also consider power and data – can you get these services to your ideal location, safely and efficiently?

The decisions

You can see there are a number of decisions that need to be made when choosing an outdoor display. That’s why we’re here to help guide you through that process. But to get the discussion going, we’ll need to know a few things.

Will the display be standalone or fixed to the building?
Is it in a sun-drenched or high-bright area?
Is power and data already available?
Do you plan on running 4K or UHD media files?

We’ve done a lot of the hard work matching screens to specific use cases. We’re experienced system integration partners for brands like Philips and Samsung whose outdoor digital signage displays are fit for purpose. Therefore, your display will be ready to carry the load in a busy, commercial environment.

Your business needs are unique and we will work with you to ensure we find the right outdoor display for your use case.

What’s next?

In short, taking digital signage outdoors significantly increases your ability to reach customers in new and exciting ways. It allows you to expand your network and take your marketing into new territory.

If you’re ready to talk to someone about your plans, or ask us about a free demo device and give digital signage a go on site.

Learn more about getting the right outdoor display for your company. We’ll help pull all the moving parts into a proven and reliable solution. We’ll get you digital signage that fits.

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