datmedia insight and expertise:

Stop Guessing And Start Knowing With Viewer Analytics

Setting a New Standard in Digital Signage Strategy.

In today’s competitive landscape, businesses need more than just eye-catching content—they need data-driven insights to make their digital signage truly effective. datmedia has partnered with Viewer Analytics specialists MeldCX to deliver clients real-time audience insights that help optimise engagement and boost ROI.

Turning Passive Screens into Active Marketing Tools

Traditional digital signage operates blindly—playing content without feedback on its effectiveness. Viewer Analytics changes that. By tracking dwell time, attention span and demographic trends, businesses can tailor content to match viewer behaviour, ensuring maximum impact.

How Viewer Analytics Works

A discreet sensor anonymously detects screen views and transmits data to MeldCX, linking it to play history from datmedia’s Laqorr CMS. The result? Detailed reports on who’s watching, for how long, and how engaged they are—all without capturing personal identity information.

Optimise Content Strategy with Data-Driven Insights

The real power of Viewer Analytics lies in its ability to guide decisions about screen locations and content based on viewer trends.

The reports generated offer detailed information about customer interactions with screens and content, including:

Dwell Time: The duration customers spend within view of your screens
Attention Time: How long viewers pay attention to your screens
Engagement Metrics: Data on how customers interact with the content
Demographic Insights: Age and gender information of viewers

Privacy-First, Compliance-Ready

Viewer Analytics uses Anonymous Audience Measurement, ensuring that no personal data is collected. MeldCX adheres to the highest privacy standards, including GDPR, ISO 27001, and the Australian Privacy Act 1988.

Why This Matters

With Viewer Analytics, businesses stop guessing and start knowing. By understanding how audiences interact with content, companies can create data-driven signage strategies that captivate, inform, and convert—setting a new industry standard in digital engagement.

Ready to make smarter decisions with your digital signage? Explore Viewer Analytics today.

Indoor Digital Signage Displays

Why it's important to choose digital signage that fits.

You’re selecting an indoor commercial digital signage display, and there’s a world of choice that’s right for your business.

Don’t be tempted by the cheap price of a low-bright, domestic screen you can order online. Ask yourself, will it last? Is it compatible with your preferred software solution? Will the warranty be supported? Most important, will your customers actually be able to read it?

In the end, you get what you pay for.

An indoor digital signage display is the focal point of your network, because this is where the customer interacts with your business. Therefore it is important to choose the screen that is the right fit because you need to know it is always working and always ready to engage viewers.

Consequently, you need a display that:

is bright enough to easily read
has a warranty that supports 16/7 or 24/7 commercial use
has controls that allow each screen to be monitored remotely
is built to a high standard with appropriate safety approvals

Decisions

You can see there are a number of decisions that need to be made when choosing an indoor commercial digital signage display. That’s why we’re here to help guide you through that process. But to get the discussion going, we’ll need to know a few things.

Will the display be facing indoors or outside?
If outside, is it in a sun-drenched or high-bright area?
What sort of mounting will you need – wall, ceiling poles, or other?
Do you require shop-fitting to house the display?
Do you plan on running 4K or UHD media files?

For this reason, we’ve done a lot of the hard work matching screens to use cases. We are experienced system integration partners for brands like Samsung and Philips, companies whose displays are fit for purpose and ready to carry the load in a busy, commercial environment.

Your business needs are unique. Therefore we’ll work with you to find the right product to suit your use-case: inwards or outwards facing, standard or high-bright conditions, portrait or landscape, standard, high or 4k definition.

Learn more about which indoor display is right for you. Call or email us today so we can help pull all the moving parts together. Let’s build a proven and reliable digital signage solution to meet your specific needs.

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