Monetise Your Network

Retail media leverages your digital signage network and immediately benefits your bottom line. Unlock this untapped resource.

Monetise Your Network

Unlock the value of digital displays and improve your bottom line

datmedia retail media
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$1 billion market in Australia set to triple by 2026*

Retail Media is how retailers monetise their in-store and online platforms by selling advertising space to brands.

THE BENEFITS:

  • Customers get inspiration for their shopping experience
  • Brands reach customers actively making purchase decisions
  • Retailers drive sales and unlock a new source of high margin revenue
retail media end cap
Retail Media Calculator

Retail Media Calculator

This calculator estimates the potential value of retail media sold on your digital signage and in-store audio network.
It is based on initial early assumptions and your inputs below:

Tell us about your network

How many stores do you have in your network?
What is the average number of screens per store?
Brands or Private Label?
Do you stock mostly brands or your own private label?
Paid Media Content
Amount of paid media inventory you would make available?

.

Your results

from your digital screens and in-store audio network

$
All stores

$
Equipment, installation, software and maintenance

$
All stores

$

Important Assumptions 

  • Some baseline assumptions we’ve made:  In this calculator we’ve assumed your stores have existing speakers that can be used for in-store music and ads and that we would replace any existing digital screens with new ones to ensure an effective and reliable network.  As an example only, we’ve assumed each store would have 1×75″ screen inside the entry and then any additional screens would be 55″ screens within the store.
  • Your internal administration costs are not included in the above calculations.  For example, costs to establish internal processes, policy, resources and admin should also be considered.
  • Why a 5 Year ROI?  5 years is the typical reliable life-cycle (& extended warranty term) of most retail media network infrastructure (eg. digital screens).
  • How accurate is this? Pretty accurate! It’s based on real-world numbers and years of experience.  However, it does include baseline assumptions that cannot apply to every unique business.  If you think an in-store retail media model might work for your business, our recommendation would be to contact us to discuss quantifying the business case based on a model aligned with your strategy and objectives.
Retail Media Calculator

Retail Media Calculator

This calculator estimates the potential value of retail media sold on your digital signage and in-store audio network. It is based on initial early assumptions and your inputs below:

Tell us about your network

How many stores do you have in your network?
What is the average number of screens per store?
Brands or Private Label?
Do you stock mostly brands or your own private label?
Paid Media Content
Amount of paid media inventory you would make available?

Your results

from your digital screens and in-store audio network

$
All stores

$
Equipment, installation, software and maintenance

$
All stores

$

Important Assumptions 

  • Some baseline assumptions we’ve made:  In this calculator we’ve assumed your stores have existing speakers that can be used for in-store music and ads and that we would replace any existing digital screens with new ones to ensure an effective and reliable network.  As an example only, we’ve assumed each store would have 1×75″ screen inside the entry and then any additional screens would be 55″ screens within the store.
  • Your internal administration costs are not included in the above calculations.  For example, costs to establish internal processes, policy, resources and admin should also be considered.
  • Why a 5 Year ROI?  5 years is the typical reliable life-cycle (& extended warranty term) of most retail media network infrastructure (eg. digital screens).
  • How accurate is this? Pretty accurate! It’s based on real-world numbers and years of experience.  However, it does include baseline assumptions that cannot apply to every unique business.  If you think an in-store retail media model might work for your business, our recommendation would be to contact us to discuss quantifying the business case based on a model aligned with your strategy and objectives.
download retail media pack

Retail Media Opportunity

Learn why leading retailers are building
their own digital signage media networks.

Download our free
Retail Media Opportunity pack
and monetise your network
download the pack

Retail Media Opportunity

Learn why leading retailers are building
their own digital signage media networks.

Download our free
Retail Media Opportunity pack
and monetise your network
download the pack
download retail media pack

Retail Media

You already have a digital signage network (or perhaps you’re about to invest in one), and you know how powerful it is when reaching out to your customers. Targeted messaging is a breeze. But did you know it can also be an income source? That suppliers are lining up to use your network and target messages to their customers?

New or existing in-store digital infrastructure can be utilised to deliver a reliable and highly-effective retail media network and drive sales:

  • Digital signage screens
  • Point Of Sale assets
  • In-Store audio
Leading retailers are selling advertising space to brands on their in-store digital platforms. If you are considering this for your business, let’s talk about how we can help you unlock the hidden potential of monetising your digital signage network.

Features and benefits

  • High margin revenue source
  • Monetise your network
  • Leverage third party interest
  • Reach customers at point of purchase
  • Increase sales
  • Re-enforce promotions
  • Twice the recall of posters
  • Save on printing costs
  • Dynamic video content and live feeds
  • Update content remotely, on-demand
retail media signage

We have the experience and expertise to provide you with a cost-effective solution.


Whether that’s self-managed digital signage, media sales, content scheduling, creative services or an entire solution, we have the experience and expertise to bring your digital signage and in-store audio strategy to life.

We can help retailers large or small unlock the retail media potential of your network. Plus we have the digital signage software to bring it all together. When you’re scheduling supplied content, or providing access for controlled, third-party scheduling, our content management system has what you need (including report features on paid media content).

Our Experience

  • 20 years of in-store digital experience in Australian retail
  • Over 5,000 digital media assets delivered to Australian retail stores
  • Over $18 million retail media sales achieved
  • Full management service

Our Value Proposition

  • Experienced partner applying ‘built for scale’ technology
  • Easy national and local media scheduling with our proprietary software
  • Simple ‘proof-of-play’ reporting data
  • Local team who: design, source, install, maintain and support
in-store retail media
What’s next?

Let’s discuss an in-store retail media model for your business. Aligned with your overall business and objectives, a Retail Media Workshop agenda looks like this:

  • Understand your strategy
  • Discuss various retail models
  • Identify the right fit for your business
  • Quantify the opportunity

We speak fluent marketing, IT and operations and we are ISO9001 certified. Get in touch with our team and let’s get your Retail Media strategy underway.

low cost pilot offer

Free digital signage playbook

Download our must have guide to a
successful digital signage strategy
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Trusted By

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Our Work

datmedia has partnered with many leading companies to help them transform the way they do business. Here are some of those projects.

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H&R Block

Inside H&R Block’s digital signage screen strategy; customised communications to drive client growth

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Auto Update Tool

datmedia’s Auto Update Tool helped Heritage Bank reduce risk by automating interest rate updates on screens

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Our Resources

Check out our guides and resources to help you implement digital signage successfully
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ISO 9001 Quality Certification

What that means is we’re committed to quality and constantly getting better at what we do. We continually monitor and review our business and team, then implement changes if needed, to meet and maintain the principles of the ISO 9001 standards.

Download our Quality Policy