With over 500 branches nationwide, Bendigo Bank set out to evolve its branch design to reflect today’s customer.
Giving our branch teams the tools to enable better digital engagement provides a hyper local experience that they feel proud of owning.
–Hayden McDonnellm,Design Think Lab, Consumer Customer
Experience, Bendigo & Adelaide Bank
- Repurpose branch spaces to build stronger connections in the community
- Innovate and provide new experiences for customers when they come through our doors
- Live true to the purpose of feeding into the prosperity of communities in which the branch operates
- Hyper-local in-branch communications and messaging
- Highly contextual, dynamic and automated product information
increase in foot traffic into the innovation branches
From a physical, human and digital perspective, this is a truly ground-breaking project. We’ve worked collaboratively from concept through to completion of each innovation site and are learning heaps from each other along the way.