When the business turned to digital signage, they trusted us to install and manage a network of over 600 screens, an audio queuing system and in-store music.
When the business turned to digital signage, they trusted us to install and manage a network of over 600 screens, an audio queuing system and in-store music.
Coordinating closely with project managers, site managers, and specialised installation teams, datmedia delivered a comprehensive end-to-end rollout of digital display solutions across the ALDI network. This included the supply, installation, and ongoing support of a diverse range of display formats tailored to each store’s layout and customer journey.
Many models of digital signage were deployed, spanning high-brightness indoor screens, IP-rated outdoor displays, and an LED solution designed to perform reliably in varied environmental conditions. Many customers begin their ALDI experience in the carpark where free-standing outdoor displays provide immediate visibility of key promotions and brand messaging. In other locations, external-facing displays and airlock-installed screens serve as transitional touchpoints, engaging customers before they enter the main retail space.
The Objective
Inside some stores, strategically positioned wall-mounted screens and endcap displays enhance in-aisle communication, supporting product discovery and reinforcing promotional campaigns at critical decision-making moments.
Each installation required careful consideration of power, connectivity, mounting requirements, and environmental exposure, particularly for outdoor and semi-exposed placements. datmedia ensured all hardware met durability, sustainability and compliance standards while maintaining a consistent visual experience across the network.
Beyond installation, ongoing support services that include remote monitoring, maintenance, and rapid-response troubleshooting, ensure optimal performance and minimal downtime. This holistic approach enables ALDI to maintain a reliable, scalable digital signage ecosystem that enhances customer engagement while supporting operational efficiency.
Over 600 screens are seamlessly connected to the Laqorr content management system, enabling ALDI to deliver highly targeted, dynamic content across its national store network.
With the ability to schedule campaigns by state, region, or individual location, ALDI can tailor messaging to reflect local promotions, seasonal offers and trading hours with precision. This flexibility allows marketing teams to plan, automate, and adjust content in real time, maximising campaign relevance and impact.
By synchronising promotions across these touchpoints, ALDI enhances visibility, drives consistency, and ensures timely communication, ultimately strengthening customer engagement and improving in-store promotional performance at scale.
We’re proud of Laqorr CMS because it’s our very own content management system. We built it because we knew there had to be a better way to manage content than off-the-shelf solutions.
Laqorr is built for multi-site businesses, and built for scale. That means that you, like ALDI, can pre-schedule, automate and roll out localised content in just a few clicks, no matter how large or complex your campaign needs.
datmedia is a nationwide integrator delivering LCD and LED signage for retail, banking, hospitality, and healthcare.
By replacing print with digital displays, you cut printing, shipping, manual changeover costs and improve compliance.
Yes — datmedia provides design, installation, and support for retail tenants and brands operating in shopping centres. We coordinate with centre management and deliver after-hours rollouts to minimise disruption.
Large format displays are popular in retail, corporate lobbies, and any environment where impact and visibility are critical.
Yes — Laqorr CMS offers APIs, SSO, RBAC, and audit logs to integrate securely with IT environments.
Yes — SLA-backed support includes monitoring, spares, and proactive service nationwide.
