If you’re still using a USB for digital signage, it’s time to free up your time and move into the cloud.
We used to have a client who drove across Sydney once a week with a pocket full of USB sticks. He’d visit one of his company’s offices, insert a drive in their digital signage screen then drive on to the next location and do the same. That’s how he updated his network. Actually, this was before he became our client. We made sure he didn’t need to do that anymore.
Yet if you’re doing a similar thing, there are a number of reasons why it’s time to retire your fleet of USB sticks (apart from the considerable inconvenience and parking hassles). Here are three of them.
Most IT teams are wary of staff using a USB for digital signage and with good reason. The opportunity for malware to infect systems is incredibly high, and it’s nearly always done without the user of the USB having any idea of the pain they’ve inflicted.
Our client wasted an entire day using a USB for digital signage to update his network. The same outcome takes minutes using a cloud-based content management system like Laqorr. He did it because it was the only way he could be confident the right content was on the right screen (something Laqorr now does for him simply and efficiently from the cloud).
Which brings us to compliance. He could have posted the USBs but, assuming they arrived on time, could he be confident that staff would update the screens correctly? We’re all busy people and what was his priority might not be theirs. He couldn’t afford to take the risk of running old, outdated or possibly illegal content.
The fleet of USBs for digital signage had run its course. He moved into the cloud.
There are plenty of reasons why so many businesses now work in the cloud. Getting rid of USB sticks and managing content online is one of them.
Cloud devices are the most affordable they have ever been. Failure rates are much lower than ever before and if you are currently refurbishing or renovating, it makes perfect sense to include cloud-based tech in your budget.
If you’ve had enough of USBs digital signage and are ready to move into the cloud, give us a call. Ask about a free demo device and try it out in your own time. We’ll talk about what’s best for your business and help you achieve an outcome that adds real value.