More and more companies have recognised the value of digital signage and kiosks. Among many benefits, it allows real time messaging that keeps their customers, and their staff, better informed. It also facilitates socially distanced engagement which is extremely important to many businesses.
In this space, old information is worthless, therefore it’s just as important that digital signage displays and kiosks are always on, always connected. You can’t afford to be one of those businesses that is so focused on placement that overlooks crucial issues regarding connectivity, security and compliance.
There are numerous considerations when planning a digital signage or kiosk deployment: the number of displays, the types of displays, their location, installation, shopfitting, budget. Here are some others that are just as important.
- Connectivity. Without reliable, ‘always-on’ connectivity, your smart network quickly becomes a group of dumb screens. To ensure the network is functioning properly and your messaging strategy is always up to date, make use of all the technology available to you. For example, a wired line can provide a primary connection with failover to a second wired connection or a cellular 4G connection. Network design should always aim to locate 4G modems where they get the best signal (not just in the comms rack) then connect devices (routers, switchers, media players) by ethernet rather than WiFi.
- Hardware. Indoor locations can challenge network design where it’s essential to provide a quality signal in dense buildings and through obstructions like walls and pillars. A trend toward outdoor settings (such as fairs or pop-up stores) also requires reliable connectivity and ruggedized, hyper-specific deployment of hardware.
- Security. The larger your network, the greater the opportunity for cyber-attack. Routers that support digital connections must be “secure by design” with built-in security that’s thoroughly tested and manages multiple levels, from secure boot to encryption and authentication of passwords and data.
- Device management. As data travels between applications and end devices, it’s critical to integrate a management solution that monitors data communication between devices and configures those devices to quickly identify and respond to potential issues and cybersecurity threats.
- Cost. Always thoroughly evaluate the full setup costs before starting your deployment. With digital signage and kiosks, the costs of operations and ownership can be complex, spanning hardware, software, connectivity, deployment, management applications, security monitoring and support staff.
If you’re ready to begin planning your network strategy, or would value some guidance on best practices to ensure a good connection, please get in touch.