Financial upheaval, pandemics and digital transformation have all helped turn the world upside down. In an increasingly chaotic world, the need to be ready has never been more important. It’s tricky to plan for the unknown, so plan towards what you do know.
One thing that all retailers and banks agree upon is that change is no longer something to work towards. It’s something that needs to be worked on – constantly. The ongoing push for digital transformation has been urging organisations to upgrade and overhaul technology stacks toward service-based models.
The renewed focus on people is driving digital transformation more than ever before. Customer’s digital media consumption habits have changed radically and the typical path-to-purchase looks very different to before. Actually, there is no longer such thing as a typical path-to-purchase 🤔
Bridging the gap
The pandemic has forced a necessary focus on online and virtual customer engagement. But as restrictions eased, bridging the gap between online and shared physical spaces means renewed vigour in delivering an optimal customer experience.
Dynamic, contextually relevant content on digital screens is the perfect way to help connect the dots and help guide customers to their destination.
For some quick wins you will need:
- A strategy to make it easy to personalise and localise content right down to individual screens and experiences.
- A cloud-based dashboard to make light work of controlling content and devices across a diverse network of screens.
- To find an affordable and scalable solution that makes things easier for all your teams.
Conclusion
With all of the changes to the way business is conducted, we are also focussed on virtual customer engagement. Check out our personalised discover meetings that discuss how technology and the right cloud-native services can supercharge business.
Lunch is on us! We’ll send you (and any relevant stakeholders) an Uber Eats voucher and a video call link, then I’ll rope in the necessary subject matter experts to help resolve your in-store digital pain points.
The need to be ready for what’s next is crucial for businesses and datmedia is here to help.
