The Australian banking sector is at the forefront of digital transformation. As customer visits dwindle – online banking has seen a dramatic reduction in the numbers of people who visit branches – banks have been forced to rethink what they do with their bricks-and-mortar premises. 

Bendigo Bank has always been known for having a physical presence within their local community. They recognised that the current model of branch design was not sustainable and in 2018 began a transformation of their premises, starting with Norwood in South Australia.

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They partnered with datmedia and Public Design Group to help fold their ‘social approach’ toward banking into store design and create an entirely redesigned space where in-branch experiences would engage the local community. datmedia’s cloud-based technology is at the heart of the transformation.

That new way of thinking was recognised internationally when Public Design Group recently won top prize in the Permanent Service Retail category at the Shop! Global Awards.

Honestly, all credit to Bendigo Bank in achieving global recognition at the Shop! awards for how they are changing retail banking here in Australia. This is a social initiative more than a design project. It’s about building sustainability into the community in ways that tangibly and positively affect peoples’ lives.

-Jason Pollard, Founder, Public Design Group

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Results from Norwood exceeded expectations, and Leichhardt and Carlton have since joined the initiative. Over half of their 500+ branch network has been ear-marked to receive the ‘community treatment’.

datmedia will be supporting them every step of the way.

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Everyone loves a good number. Here’s how they add up in digital signage and what they can do for your business.

Digital signage in all its forms – indoor and outdoor display screens, video walls, touch kiosks, mobile devices – has incredible power to inform and to educate. It’s an engaging communication tool that improves efficiency and reduces operating costs – a set of numbers business owners watch closely, along with ROI.

So let’s look at some figures.

At 42%, growth in digital signage is largest in North America. Here in Australia it struggles to reach 2%. This is a good thing for the early adopter who gets to stand out from the competition and gain all the efficiencies of improved operating cost and ROI.

Because brands that use digital signage report 24% increased store traffic, 47% recall and a 33% uplift in sales compared to other channels (static posters for instance), the advantage of digital signage is evident. You also save on printing and shipping costs, as well as time lost to monitoring compliance.

It’s not simply retail that benefits. All sectors that use digital signage point to improvements and have numbers to back up their claims.

  • 30% of restaurant customers find digital menus influential

  • 52% of healthcare patients get information from digital signage

  • 60% of banks use digital signage for customer communication

  • 71% of consumers feel digital signage has more impact than online ads

If you want to take advantage of the benefit of being a new kid on the signage block, you’ll have to be quick. Digital transformations are happening fast: 60% of businesses without a digital signage plan investing in it over the next 36 months.

We have plenty more numbers on the subject of digital signage. Give us a call and learn how we can help shape your winning signage strategy.

*Source: MVIX USA

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We’ve spoken many times about the power of digital signage to reach customers and staff when it matters most. Targeted, impactful, timely. There’s a lot you can do with cloud-based technology.

We’ve also talked about digital signage being an incredibly handy tool for communicating with people in a safe, hygienic way. Now add a QR code to your messaging mix.

When scanned by anyone with a smartphone, it takes them directly to a digital experience of your choosing. It might be a safety or hygiene message they need to read. Perhaps you want them to see a brand or promotional campaign, or present them with a contactless payment option. You might simply want to thank customers for being a part of your experience. There’s no end to what you can do or say with a QR code.

Significantly, this type of friction-free communication helps ease the concerns of wary customers. It’s viewed as a cleaner, safer experience. They don’t have to get close to anyone, they don’t have to touch anything (apart from their own phone of course).

According to a recent US study – The Coronavirus Response Survey – 61% of consumers have discovered new ways to shop, while a whopping 70% say the pandemic has changed their shopping habits for good.

Clearly your digital signage campaigns need to adjust to this change in attitude. They need to be more agile and engage mindfully with how consumers now use cloud-based technology like digital displays, touch screens and their phones.

Add a QR code to your digital signage, and see the difference.

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Every company offers customer support but (to butcher Orwell) some support is more equal than others.

Who hasn’t spent an hour on the phone waiting for someone to help resolve their problem, only to reach a support agent unable, or unwilling, to listen? It’s frustrating when you get indifference instead of assistance, and it is one of the biggest drivers of churn.

Supporting our clients is something we take very seriously at datmedia. Whether that’s helping with an account query, helping with a content scheduling issue, or helping when equipment stops doing what it is meant to do. We help, that’s what we do, and our technical support team is on the frontline.

Technology fails and when it does, many companies defer to a simple replacement policy. That’s fine when faulty equipment is under warranty. What happens when it’s not? There’s a cost involved and that usually falls to you.

But there are alternatives to expensive replacement. Online troubleshooting often fixes troublesome technology. If it’s more serious, having a technician adjust settings on site, repair a faulty unit or replace an operating system might be all that’s needed. The expertise we offer is more cost-effective than a cookie-cutter replacement policy.

Because we want the best outcome for our clients, we’ll explore all the options.

When you’re exploring a cloud-based technology solution, we know you have many choices. You’re looking for a good outcome so make sure that excellent, local support is factored into your decision.

You’ll be paying for it no matter which company you choose to partner with. So choose a partner who takes the time, and makes the effort, to give you the support you deserve. Your staff, your customers and your bottom line will thank you for it.

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Cloud-based technology like digital signage has the power to help when it’s needed most.

More than a way to talk about your brand (as important as that is), it is the capacity to inform and educate that puts digital signage ahead of the pack.

UK based Veovo has introduced a suite of products to help support airlines and passengers manage physical space as airports begin to reopen. They use heatmaps and other tracking data that helps people avoid long queues, then use signage to guide them safely to the counter.

“We enable safe and proactive planning to reduce crowds and to make sanitation and disinfection programs more effective,” said James Williamson, CEO of Veovo.

But not every business needs (or can afford) cutting-edge, machine-learning capabilities.

It suits an airport that manages thousands every day, not so much in modest retail or financial services locations.

However there is one standout common to both – the need to manage customers space and safety. Both benefit from cloud based digital signage.

It’s simply a matter of communication.

You need to talk to your customers, you need to provide up to date information, you need to reach out and keep them safe. And while you’re there, you can also talk about your brand.

We can help you achieve that: digital signage, team enablement, frontline solutions and the digital signage software that binds it together.

Give us a call and learn more about how digital signage can help your business.

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Any business that wants to stay open in the COVID-safe economy needs to manage customer traffic. Gone are the Boxing Day scramble of crowded stores. Today you need to keep your customers comfortable and safe with COVID-smart technology.

Although every organisation is different and every requirement unique, there are a number of solutions to the challenges you face keeping your business compliant and your customers safe.

As restrictions imposed at the height of the pandemic ease, it’s widely understood that physical distancing, and encouraging good hygiene practices, will be with us for some time.

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Yet this new way of retailing raises many questions. How do you monitor the number of customers entering your store? How do you help give them enough space to do the right thing while shopping? What’s a practical way to provide hand sanitiser?

We have a number of different technical solutions to help manage customer traffic that will help give you, and your customers, peace of mind. These are the some of the features and benefits you can expect from leveraging cloud-based technology:

  • Reliable and accurate sensors to ensure compliance with minimal disruption

  • Engage customers and increase confidence

  • Reduce staffing overheads in managing customer flow

  • Analytical reporting facilitates better customer traffic during peak periods

  • Inbuilt capacity warnings including alerts to nominated devices

  • Digital signage integration for on-brand messaging

  • Backed by datmedia 7 day technical support

Get in touch to learn more about what options are available and how we can help you become COVID-smart and stay COVID-safe.

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With video conferencing (VC) a must-have in your office environment, whether that’s at work or when working from home, you need to choose a platform that’s right for you. Price comes into it, but usually the one that works for you is the one that just works – click and connect.

Naturally there are a swag of platforms to choose from. While Skype is well known for bringing people together virtually, Zoom has since become a byword for VC. Others use FaceTime, or ClickMeeting, Microsoft Teams, GoToMeeting, BlueJeans, Lifesize… There are plenty to choose from and each has its good points.

We’d like to talk about one of the best, Google Meet. A little because (full disclosure) we’re a Google Partner but mostly because we use it ourselves. A lot. And we love it.

Google Meet is an improved version of Google Hangouts, now part of the G Suite office productivity platform. It’s had a makeover and with a new look, a new purpose: providing a first-class VC service.

Like so many G Suite products, Google Meet makes it easier to work with external clients by providing a web app experience. This means there is no software to download, no special hardware required. You also get a dedicated dial-in number for anyone who wants to join the conference but is in a data-compromised area.

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Google Meet is built for business and scaled for enterprise so it handles a lot of people with ease. It operates on a secure foundation, keeping users safe, data secure, and information private. Last month, the platform handled over 100m daily participants. Impressive? We think so.

Because it’s part of G-Suite, Meet integrates with other apps like Google Calendar so you can easily plan meetings, send invites and provide information users might need to sign in. Screen-sharing and chat functions are included.

Most attractive, at least for us, is that it doesn’t come with the big bills you can expect of some other providers. In fact, Google Meet is currently free for business or any individual with a Gmail account. And they’re free too!

What’s not to like? Google has a lot of online resources about Meet, or if you want to talk to someone who uses it all day, everyday, talk to us.

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In partnership with Google and People Equity, datmedia recently hosted the CX done Better, Smarter, Faster summit in Melbourne.

It was an opportunity for heads of marketing, digital, IT or indeed anyone who wanted to share in the latest thinking around improving customer experience (CX).

“82% of Australian shoppers conducted online research prior to purchasing products” *

David Eglin (Chrome Lead Google Australia New Zealand) broke open the crystal ball to look at the future of the shopper journey, and how for some of the most successful retailers, that future has already arrived.

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Understanding the importance of integrating the physical and digital with tools like Google Lens, and how to remove the barrier between online and offline shopping, is the path forward, he said.

datmedia’s General Manager Sam Dalzell expanded on this theme with his take on how cloud technology is the cornerstone of digital transformation and how that affects CX today and into the future.

They were then joined by Hayden McDonnell (Bendigo and Adelaide Bank), Brent Della Valle (Plus X) and Jason Pollard (Public Design Group) who shared their experiences in a lively panel discussion about the challenges and exciting opportunities presented by transforming CX in companies large and small across Australia.

It was clear that there’s no one-size-fits-all solution for the integration of digital when improving CX, but it was clear that this is something we can all do better, smarter and faster. The journey starts with strong foundational data and understanding what experiences your customer wants.

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Completing the loop between online and offline engagement, and not being afraid of where that can take your business, is paramount. Finally no one gets it right first time. It’s vital to experiment and find out what works best for you and your customer.

If you’re at the start of such a journey, or interested to learn how datmedia can help improve CX for your company, don’t hesitate to get in touch with us.

*Source: KANTAR/Google Future Consumer, 2019