Back in 2005, I bought my first flatscreen TV. It was a 32″ Samsung which I am pleased to report is still in operation today. It seemed quite cutting edge at the time because it had an HDMI port. To be honest, I didn’t even know what HDMI was, I just knew that it was better than RCA.

Fifteen years later and that screen is now in my bedroom. Over those years, my media consumption habits have certainly changed: back in 2005 there was no Netflix, Facebook or even iPhones. And if you asked me today, I would tell you that I don’t really watch TV. My kids don’t, they don’t even care about which device they consume media on. They just call it screen time.

The old Samsung didn’t get a lot of action, until just recently. As part of the NBN package that I signed up for, I received a smart-TV box with all the apps that are built in to new TVs. Now, thanks to this media box, my antiquated 32″ Samsung screen has got a new lease of life, and even makes cool sounds when I press the remote.

One of my customers once told his internal communications team that “there is no such thing as dumb screens, there are only dumb people”. Through that future-proofing HDMI port, my once dumb screen has become smart.

Now it’s your turn.

Does your organisation have screens that don’t do much? You know the ones; they get plenty of attention on Melbourne Cup Day and might show news and weather from time to time but are usually turned off. Screens that, like my 32″ Samsung screen (until recently), don’t add any value.

Thanks to that future-proofing HDMI port on the back of the screens they can be revived into 21st-century digital signage screens. You can display anything from important corporate communications messages to mind-blowing real-time marketing media.

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It’s easy.

Connect a Chromebox media player to your screen and using a cloud-based content management system like Laqorr, you can turn your old screen into part of a digital signage network managed from a laptop or mobile device.

Using your iPhone, you could update a lunchroom screen in real-time from Bondi Beach and let the team know that the staff BBQ is being served down at the beach.

One of our customers does a similar thing on rainy days. They have a store outside a railway station and whenever it rains, they push a “$5 Umbrellas!” slide onto their screen and alert commuters. That HDMI port is now helping to boost sales.

Thanks to the smarts of a Chromebox and a simple, yet sophisticated CMS like Laqorr, there is no limit to the ways that an existing ‘dumb’ screen could add value:

  • for your staff
  • for your customers
  • to your bottom line
  • and to the environment

It’s not expensive and it’s not difficult to create a digital signage network using screens that are just taking up space. Now is the time to knock some dust off those legacy screens from an unsuccessful attempt at DIY signage.

Let’s talk about how easy (and how rewarding) it is to rehabilitate screens and put them back to work. Just like I did my old 32″ Samsung flatscreen.

The COVID-19 pandemic has, in many ways, shown us which things are essential and which things are not so necessary. For example, my children’s parent-teacher interviews look like they will be conducted in a virtual space from now on. 

Turns out the mutually favourable circumstances are highly productive for everyone involved. Until COVID-19, I had never thought of these meetings as a customer experience. However, now it is clear that for all organisations, innovation is necessary and that these disruptions are a catalyst for change towards a better future.

Businesses are experiencing a time when customer loyalty and trust are being put to the test. Simultaneously, consumers are adopting new behaviours and developing new habits. The changes in the economic landscape aren’t just affecting businesses; they are evolving consumers and the way we make purchase decisions and transactions. These changes represent a significant opportunity for brands. By putting your customers’ interests first, this can be a time for brands to lead and thrive into the future.

Australian’s shopping, banking and recreational activities are rapidly evolving, and that means brands have to be in the right place at the right time with helpful and engaging experiences when it matters most. By using vital behavioural principles, marketers can develop compelling experiences to captivate and help consumers travelling from awareness to purchase.

recent report by Retail Touchpoints reveals that 68% of retailers have gained new online customers due to the COVID-19 pandemic, with 46% of those reporting that their e-Commerce customers have been making more frequent and larger purchases. The report also suggests that the retailers’ task going forward will be to retain as many of these new shoppers as possible. Strategically minded omnichannel retailers will be seeking ways to encourage online shoppers to visit their brick-and-mortar stores as well, as studies have shown that multi-channel customers represent a higher Customer Lifetime Value (CLV).

Deloitte’s insightful white paper highlights that companies want to continue to provide excellent value to their customers, and they want to return to growth as soon as they can after the crisis lifts. It has never been more critical for companies to look ahead. They need to consider improved and innovative solutions now that will serve customer needs today as well as provide momentum into the future.

Some examples of technology to help innovate now and for the future include:

These innovative solutions are ready right now to help build trust and loyalty, boost sales and basket sizes, and future-proof physical environments for successful outcomes in the new normal.

Digital transformation isn’t a one-off project. It’s an evolving journey that requires the right partners. Let’s talk about how we can help your organisation innovate and use these disruptions as a catalyst for change towards a better future.

This article first appeared on LinkedIn

Keen eyes may recognise this post yet the message is still as relevant as when we first talked about content at the start of the year. There’s no question – content is the driving force of your network, whether that’s digital signage, touch screens or mobile devices.

Content is King when paired with a best-in-class Content Management System like Laqorr, the Queen of your digital signage network. Without great content, why would anyone give your displays a second glance? Well, they wouldn’t. So what do the experts recommend when it comes to keeping your audience engaged with best-in-class content? Let’s find out.

There’s a science to creating great content and fortunately it’s not rocket science. You need to follow a simple process, based around three principles that you should keep front of mind at all times: Tell A Story, Be Consistent then Prompt An Action. People love story tellers, and most of all they love story tellers who stay focused. Once you’ve got their attention, tell them what to do because if your story has been persuasive enough, action follows inspiration.

TELL A STORY

Before you get cracking with the details, you have to give people a reason to engage with you in the first place. These are called attractors. It might be something as simple as a catchy headline or an unbeatable sale offer. Once people have glanced at your screen, reel them in. This is where the story comes in. We all want to know ‘what happens next’ and all successful campaigns evolve a basic concept. It may be over several messages, or several months. Either way, you have engaged viewers who want to know what happens next. They’re likely to talk about it with their friends and now your message is starting to spread.

BE CONSISTENT

Consistency is the cornerstone of great messaging. It can be in terms of copy, ensuring that all your content is working to tell the same story, but also visual styling. The most successful brands stick to a thematic idea and never, ever vary from it. That’s how you know who they are. KFC’s logo has been modified over the years, but it’s essentially the same and is instantly recognisable. Their communications are always ‘on brand’ with the same colours, fonts, layouts and artistic flourishes so that, again, you as a consumer can identify immediately with the product. It’s the same at Apple, or Google. It’s about reinforcing the brand so that the message is clear and easily understood.

PROMPT AN ACTION

All good campaigns have one. It might be as simple as ‘call now’ but it’s vital that you let your audience know what to do next. And that is to engage with your company. You might want them to come inside, or make that call, or visit a website, or touch the screen, or tell their friends, or use a discount code or, well, it could be anything. So you’ve got to let them know what YOU want them to do next, you have to prompt an action. Whatever it is, you have to make it clear, you have to be consistent and you have to make sure it’s part of the story you’re trying to tell. If it’s not, it will hit a false note and you risk loosing their engagement and any potential action or sale you’re hoping to get.

No matter what form of interaction you’re hoping to achieve from your digital signage content, once you’ve got it, measure it. You need to know how effective your campaign is so you can determine your ROI (both in terms of content and network outlay). You also need this data so you can adjust the campaign, advance your story telling and attract even more people to your business. After all, that’s what good digital signage does best.

They say that time is an illusion, which would explain why 2020 has been the longest year ever to pass so quickly. 

August is just around the corner with Christmas right on its heels. In normal years, your plans for the next six months would have been locked in months ago. But 2020 is not a normal year, and your plans? Well, they’re probably not normal either.

Many businesses have been holding back, waiting for the government to navigate the country beyond the ‘fiscal cliff’ we feared September would become. Much of that uncertainty disappeared yesterday as clarity around support schemes was given.

Accordingly, now is the time to lock in your plans for end-of-year projects. Whether that’s increasing your digital signage presence, empowering your customers with touch screens or empowering your staff with cloud-based technology, we can help guide you through that process.

Forward planning is key to overcoming obstacles in the supply chain or variance in exchange rates, factors that can have a detrimental effect on your bottom line if you don’t think ahead. After all, a failure to plan is planning to fail.

Get on top of your digital transformation strategy and get ahead of any challenges the future may bring. Get in touch, and let us help you plan to succeed.

The Australian banking sector is at the forefront of digital transformation. As customer visits dwindle – online banking has seen a dramatic reduction in the numbers of people who visit branches – banks have been forced to rethink what they do with their bricks-and-mortar premises. 

Bendigo Bank has always been known for having a physical presence within their local community. They recognised that the current model of branch design was not sustainable and in 2018 began a transformation of their premises, starting with Norwood in South Australia.

They partnered with datmedia and Public Design Group to help fold their ‘social approach’ toward banking into store design and create an entirely redesigned space where in-branch experiences would engage the local community. datmedia’s cloud-based technology is at the heart of the transformation.

That new way of thinking was recognised internationally when Public Design Group recently won top prize in the Permanent Service Retail category at the Shop! Global Awards.

Honestly, all credit to Bendigo Bank in achieving global recognition at the Shop! awards for how they are changing retail banking here in Australia. This is a social initiative more than a design project. It’s about building sustainability into the community in ways that tangibly and positively affect peoples’ lives.

-Jason Pollard, Founder, Public Design Group

Results from Norwood exceeded expectations, and Leichhardt and Carlton have since joined the initiative. Over half of their 500+ branch network has been ear-marked to receive the ‘community treatment’.

datmedia will be supporting them every step of the way.

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Over the past few months, right across the country, businesses have found they have a little more time on their hands. We took that opportunity to navel-gaze, drink tea and think about how we can do business better ourselves.

As an ISO 9001 Quality Assured business, we’re continually looking for ways to refine the way we operate. Utilising our Quality Management framework, we identified a number of areas where we can make things even faster, smoother and more straightforward.

First out the bag are another set of refinements to Laqorr, our digital signage Content Management System. Often these sit ‘under the hood’ so aren’t always visible to the user but quietly make using Laqorr a better experience. Recent security upgrades are an example.

Another significant improvement is Playlist-Free Scheduling. This feature means you no longer have to assign a player to a group-and-playlist. Simply load a media file, assign it to a player (or players) and let Laqorr worry about the rest (while you have a cup of tea).

It’s another example of how Laqorr truly is easy content management for digital signage.

If you want to learn more about how Playlist-Free Scheduling works, or how Laqorr can help make running your digital signage network easy, please get in touch.

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Sometimes going forward means you need to go back to basics. Here’s a quick reminder about what digital signage can do for you, and how it can propel your business in the right direction (forwards).

Digital signage is better than print. Not only is it dynamic and therefore more eye-catching, Neilson tells us that 80% of 120 grocers they were tracking reported a 33% boost in sales because of digital signage.*

Why? Because it’s easy to update and therefore always current. Shoppers trust the message. You can also tailor the message to different times of the day, or days of the week. So when a shopper sees your promotion they know it’s relevant, and they trust it.

That trust turns into sales. 68% of shoppers say they are more inclined to buy a product that’s advertised on digital signage. So if you’re promoting a high-margin item on-screen, and over-two thirds of your customers feel better about that product because of digital signage, it soon leads to more sales and increased profits.

Put simply, digital signage pays for itself while bolstering your bottom line (and with financial headwinds blowing our way, that’s a good thing to remember).

For despite what many think, digital signage is not expensive. You save on the cost of print runs, you save the time your staff spends hanging posters, and you control compliance from one central location (i.e. your laptop) as your entire marketing campaign is dispatched securely to all displays in every location, all at the press of button.

In short, there’s no business on the planet today that won’t benefit from digital signage and the suite of cloud-based technologies we can introduce you to.

Get in touch and let us help you with your strategy to cut costs, reduce waste and beat your targets.

*Source: shopify.com.au

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Everyone loves a good number. Here are some of the best about digital signage and what it can do for your business.

Digital signage in all its forms – indoor and outdoor display screens, video walls, touch kiosks, mobile devices – has incredible power to inform and to educate. It’s an engaging communication tool that improves efficiency and reduces operating costs – a set of numbers business owners watch closely, along with ROI.

So let’s look at some figures.

At 42%, growth in digital signage is largest in North America. Here in Australia it struggles to reach 2%. This is a good thing for the early adopter who gets to stand out from the competition and gain all the efficiencies of improved operating cost and ROI.

Because brands that use digital signage report 24% increased store traffic, 47% recall and a 33% uplift in sales compared to other channels (static posters for instance), the advantage of digital signage is evident. You also save on printing and shipping costs, as well as time lost to monitoring compliance.

It’s not simply retail that benefits. All sectors that use digital signage point to improvements and have numbers to back up their claims.

  • 30% of restaurant customers find digital menus influential

  • 52% of healthcare patients get information from digital signage

  • 60% of banks use digital signage for customer communication

  • 71% of consumers feel digital signage has more impact than online ads

If you want to take advantage of the benefit of being a new kid on the signage block, you’ll have to be quick. 60% of businesses without a digital signage plan investing in it over the next 36 months.

We have plenty more numbers on the subject. Give us a call and learn how we can help shape your winning signage strategy.

*Source: MVIX USA

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We’ve spoken many times about the power of digital signage to reach customers and staff when it matters most. Targeted, impactful, timely. There’s a lot you can do with cloud-based technology.

We’ve also talked about digital signage being an incredibly handy tool for communicating with people in a safe, hygienic way. Now add a QR code to your messaging mix.

When scanned by anyone with a smartphone, it takes them directly to a digital experience of your choosing. It might be a safety or hygiene message they need to read. Perhaps you want them to see a brand or promotional campaign, or present them with a contactless payment option. You might simply want to thank customers for being a part of your experience. There’s no end to what you can do or say with a QR code.

Significantly, this type of friction-free communication helps ease the concerns of wary customers. It’s viewed as a cleaner, safer experience. They don’t have to get close to anyone, they don’t have to touch anything (apart from their own phone of course).

According to a recent US study – The Coronavirus Response Survey – 61% of consumers have discovered new ways to shop, while a whopping 70% say the pandemic has changed their shopping habits for good.

Clearly your digital signage campaigns need to adjust to this change in attitude. They need to be more agile and engage mindfully with how consumers now use cloud-based technology like digital displays, touch screens and their phones.

Add a QR code to your digital signage, and see the difference.

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Something we’ve all learned in recent months is how technology can help make businesses ‘friction-free’. Whether that’s informing customers through digital signage, or implementing a card-only policy in cafes, it helps us come together while staying an acceptable distance apart.

One of those cloud-based technologies that really makes a difference is touch-screen kiosks. If you’re running a quick service restaurant, shifting your ordering process to a touch screen makes sense. Customers can make their choices, order themselves and in some instances pay directly through the system. It reduces friction and increases safety. Kiosks are easy to keep clean (much easier than a ragged, cardboard menu), and free up staff.

Of course, it’s not just QSRs that benefit from touch-technology. Banks have been using Kiosks for sometime to facilitate online banking, sending brochures and other financial services. Customers enjoy the convenience and security that touch applications provide. They also get answers to their queries more readily without having to join a potentially anxiety-inducing queue.

The benefit of a touch-screen kiosk for business is the device’s adaptability. Not only can you run a dedicated app, but you could also point the screen at your website, or create a micro-site just for touch screens. Expanding the reach of your existing site is a cost-effective way of reaching customers, and building a micro-site is a cost-effective way of creating an app.

Not only are they adaptable, touch devices are portable as well. You can now place the power of the cloud directly in the hands of your frontline workers. No longer anchored to a desk, they can engage with customers in a friendlier, more efficient and effective way.

Now add the incredible security and flexibility of Chrome OS, and your touch screen kiosk is not simply a friction-free experience, it’s a game changer. Chrome gives you the power to control all the devices in your fleet from a central location. And you can set them to perform a lightening-fast factory reset each time they’re used – how’s that for security?

Want to know more about touch-screen technology and how it could help your business? Give us a call, and find out how touching can be the right thing to do.

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