The Australian banking sector is at the forefront of digital transformation. As customer visits dwindle – online banking has seen a dramatic reduction in the numbers of people who visit branches – banks have been forced to rethink what they do with their bricks-and-mortar premises. 

Bendigo Bank has always been known for having a physical presence within their local community. They recognised that the current model of branch design was not sustainable and in 2018 began a transformation of their premises, starting with Norwood in South Australia.

They partnered with datmedia and Public Design Group to help fold their ‘social approach’ toward banking into store design and create an entirely redesigned space where in-branch experiences would engage the local community. datmedia’s cloud-based technology is at the heart of the transformation.

That new way of thinking was recognised internationally when Public Design Group recently won top prize in the Permanent Service Retail category at the Shop! Global Awards.

Honestly, all credit to Bendigo Bank in achieving global recognition at the Shop! awards for how they are changing retail banking here in Australia. This is a social initiative more than a design project. It’s about building sustainability into the community in ways that tangibly and positively affect peoples’ lives.

-Jason Pollard, Founder, Public Design Group

Results from Norwood exceeded expectations, and Leichhardt and Carlton have since joined the initiative. Over half of their 500+ branch network has been ear-marked to receive the ‘community treatment’.

datmedia will be supporting them every step of the way.

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Over the past few months, right across the country, businesses have found they have a little more time on their hands. We took that opportunity to navel-gaze, drink tea and think about how we can do business better ourselves.

As an ISO 9001 Quality Assured business, we’re continually looking for ways to refine the way we operate. Utilising our Quality Management framework, we identified a number of areas where we can make things even faster, smoother and more straightforward.

First out the bag are another set of refinements to Laqorr, our digital signage Content Management System. Often these sit ‘under the hood’ so aren’t always visible to the user but quietly make using Laqorr a better experience. Recent security upgrades are an example.

Another significant improvement is Playlist-Free Scheduling. This feature means you no longer have to assign a player to a group-and-playlist. Simply load a media file, assign it to a player (or players) and let Laqorr worry about the rest (while you have a cup of tea).

It’s another example of how Laqorr truly is easy content management for digital signage.

If you want to learn more about how Playlist-Free Scheduling works, or how Laqorr can help make running your digital signage network easy, please get in touch.

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Sometimes going forward means you need to go back to basics. Here’s a quick reminder about what digital signage can do for you, and how it can propel your business in the right direction (forwards).

Digital signage is better than print. Not only is it dynamic and therefore more eye-catching, Neilson tells us that 80% of 120 grocers they were tracking reported a 33% boost in sales because of digital signage.*

Why? Because it’s easy to update and therefore always current. Shoppers trust the message. You can also tailor the message to different times of the day, or days of the week. So when a shopper sees your promotion they know it’s relevant, and they trust it.

That trust turns into sales. 68% of shoppers say they are more inclined to buy a product that’s advertised on digital signage. So if you’re promoting a high-margin item on-screen, and over-two thirds of your customers feel better about that product because of digital signage, it soon leads to more sales and increased profits.

Put simply, digital signage pays for itself while bolstering your bottom line (and with financial headwinds blowing our way, that’s a good thing to remember).

For despite what many think, digital signage is not expensive. You save on the cost of print runs, you save the time your staff spends hanging posters, and you control compliance from one central location (i.e. your laptop) as your entire marketing campaign is dispatched securely to all displays in every location, all at the press of button.

In short, there’s no business on the planet today that won’t benefit from digital signage and the suite of cloud-based technologies we can introduce you to.

Get in touch and let us help you with your strategy to cut costs, reduce waste and beat your targets.

*Source: shopify.com.au

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Everyone loves a good number. Here are some of the best about digital signage and what it can do for your business.

Digital signage in all its forms – indoor and outdoor display screens, video walls, touch kiosks, mobile devices – has incredible power to inform and to educate. It’s an engaging communication tool that improves efficiency and reduces operating costs – a set of numbers business owners watch closely, along with ROI.

So let’s look at some figures.

At 42%, growth in digital signage is largest in North America. Here in Australia it struggles to reach 2%. This is a good thing for the early adopter who gets to stand out from the competition and gain all the efficiencies of improved operating cost and ROI.

Because brands that use digital signage report 24% increased store traffic, 47% recall and a 33% uplift in sales compared to other channels (static posters for instance), the advantage of digital signage is evident. You also save on printing and shipping costs, as well as time lost to monitoring compliance.

It’s not simply retail that benefits. All sectors that use digital signage point to improvements and have numbers to back up their claims.

  • 30% of restaurant customers find digital menus influential

  • 52% of healthcare patients get information from digital signage

  • 60% of banks use digital signage for customer communication

  • 71% of consumers feel digital signage has more impact than online ads

If you want to take advantage of the benefit of being a new kid on the signage block, you’ll have to be quick. 60% of businesses without a digital signage plan investing in it over the next 36 months.

We have plenty more numbers on the subject. Give us a call and learn how we can help shape your winning signage strategy.

*Source: MVIX USA

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We’ve spoken many times about the power of digital signage to reach customers and staff when it matters most. Targeted, impactful, timely. There’s a lot you can do with cloud-based technology.

We’ve also talked about digital signage being an incredibly handy tool for communicating with people in a safe, hygienic way. Now add a QR code to your messaging mix.

When scanned by anyone with a smartphone, it takes them directly to a digital experience of your choosing. It might be a safety or hygiene message they need to read. Perhaps you want them to see a brand or promotional campaign, or present them with a contactless payment option. You might simply want to thank customers for being a part of your experience. There’s no end to what you can do or say with a QR code.

Significantly, this type of friction-free communication helps ease the concerns of wary customers. It’s viewed as a cleaner, safer experience. They don’t have to get close to anyone, they don’t have to touch anything (apart from their own phone of course).

According to a recent US study – The Coronavirus Response Survey – 61% of consumers have discovered new ways to shop, while a whopping 70% say the pandemic has changed their shopping habits for good.

Clearly your digital signage campaigns need to adjust to this change in attitude. They need to be more agile and engage mindfully with how consumers now use cloud-based technology like digital displays, touch screens and their phones.

Add a QR code to your digital signage, and see the difference.

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Something we’ve all learned in recent months is how technology can help make businesses ‘friction-free’. Whether that’s informing customers through digital signage, or implementing a card-only policy in cafes, it helps us come together while staying an acceptable distance apart.

One of those cloud-based technologies that really makes a difference is touch-screen kiosks. If you’re running a quick service restaurant, shifting your ordering process to a touch screen makes sense. Customers can make their choices, order themselves and in some instances pay directly through the system. It reduces friction and increases safety. Kiosks are easy to keep clean (much easier than a ragged, cardboard menu), and free up staff.

Of course, it’s not just QSRs that benefit from touch-technology. Banks have been using Kiosks for sometime to facilitate online banking, sending brochures and other financial services. Customers enjoy the convenience and security that touch applications provide. They also get answers to their queries more readily without having to join a potentially anxiety-inducing queue.

The benefit of a touch-screen kiosk for business is the device’s adaptability. Not only can you run a dedicated app, but you could also point the screen at your website, or create a micro-site just for touch screens. Expanding the reach of your existing site is a cost-effective way of reaching customers, and building a micro-site is a cost-effective way of creating an app.

Not only are they adaptable, touch devices are portable as well. You can now place the power of the cloud directly in the hands of your frontline workers. No longer anchored to a desk, they can engage with customers in a friendlier, more efficient and effective way.

Now add the incredible security and flexibility of Chrome OS, and your touch screen kiosk is not simply a friction-free experience, it’s a game changer. Chrome gives you the power to control all the devices in your fleet from a central location. And you can set them to perform a lightening-fast factory reset each time they’re used – how’s that for security?

Want to know more about touch-screen technology and how it could help your business? Give us a call, and find out how touching can be the right thing to do.

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Every company offers customer support but to butcher Orwell, some support is more equal than others.

Who hasn’t spent an hour on the phone waiting for someone to help resolve their problem, only to reach a support agent unable, or unwilling, to listen? It’s frustrating when you get indifference instead of assistance, and it is one of the biggest drivers of churn.

Supporting our clients is something we take very seriously at datmedia. Whether that’s helping with an account query, helping with a content scheduling issue, or helping when equipment stops doing what it is meant to do. We help, that’s what we do, and our technical support team is on the frontline.

Technology fails and when it does, many companies defer to a simple replacement policy. That’s fine when faulty equipment is under warranty. What happens when it’s not? There’s a cost involved and that usually falls to you.

But there are alternatives to expensive replacement. Online troubleshooting often fixes troublesome technology. If it’s more serious, having a technician adjust settings on site, repair a faulty unit or replace an operating system might be all that’s needed. The expertise we offer is more cost-effective than a cookie-cutter replacement policy.

Because we want the best outcome for our clients, we’ll explore all the options.

When you’re exploring a cloud-based technology solution, we know you have many choices. You’re looking for a good outcome so make sure that excellent, local support is factored into your decision.

You’ll be paying for it no matter which company you choose to partner with. So choose a partner who takes the time, and makes the effort, to give you the support you deserve. Your staff, your customers and your bottom line will thank you for it.

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Cloud-based technology like digital signage has the power to help when it’s needed most. More than a way to talk about your brand (as important as that is), it is the capacity to inform and educate that puts digital signage ahead of the pack.

UK based Veovo has introduced a suite of products to help support airlines and passengers manage physical space as airports begin to reopen. They use heatmaps and other tracking data that helps people avoid long queues, then use signage to guide them safely to the counter.

“We enable safe and proactive planning to reduce crowds and to make sanitation and disinfection programs more effective,” said James Williamson, CEO of Veovo.

But not every business needs (or can afford) cutting-edge, machine-learning capabilities.

It suits an airport that manages thousands every day, not so much in modest retail or financial services locations.

However there is one standout common to both – the need to manage customers space and safety. Both benefit from cloud based digital signage.

It’s simply a matter of communication.

You need to talk to your customers, you need to provide up to date information, you need to reach out and keep them safe. And while you’re there, you can also talk about your brand.

We can help you achieve that: digital signage, team enablement, frontline solutions and the software that binds it together.

Want to learn more? Click now.

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Any business that wants to stay open in the COVID-safe economy needs to manage customer traffic. Gone are the Boxing Day scramble of crowded stores. Today you need to keep your customers comfortable and safe with COVID-smart technology.

Although every organisation is different and every requirement unique, there are a number of solutions to the challenges you face keeping your business compliant and your customers safe.

As restrictions imposed at the height of the pandemic ease, it’s widely understood that physical distancing, and encouraging good hygiene practices, will be with us for some time.

Yet this new way of retailing raises many questions. How do you monitor the number of customers entering your store? How do you help give them enough space to do the right thing while shopping? What’s a practical way to provide hand sanitiser?

We have a number of different technical solutions to help manage customer traffic that will help give you, and your customers, peace of mind. These are the some of the features and benefits you can expect from leveraging cloud-based technology:

  • Reliable and accurate sensors to ensure compliance with minimal disruption

  • Engage customers and increase confidence

  • Reduce staffing overheads in managing customer flow

  • Analytical reporting facilitates better customer traffic during peak periods

  • Inbuilt capacity warnings including alerts to nominated devices

  • Digital signage integration for on-brand messaging

  • Backed by datmedia 7 day technical support

Get in touch to learn more about what options are available and how we can help you become COVID-smart and stay COVID-safe.

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With video conferencing (VC) a must-have in your office environment, whether that’s at work or when working from home, you need to choose a platform that’s right for you. Price comes into it, but usually the one that works for you is the one that just works – click and connect.

Naturally there are a swag of platforms to choose from. While Skype is well known for bringing people together virtually, Zoom has since become a byword for VC. Others use FaceTime, or ClickMeeting, Microsoft Teams, GoToMeeting, BlueJeans, Lifesize… There are plenty to choose from and each has its good points.

We’d like to talk about one of the best, Google Meet. A little because (full disclosure) we’re a Google Partner but mostly because we use it ourselves. A lot. And we love it.

Google Meet is an improved version of Google Hangouts, now part of the G Suite office productivity platform. It’s had a makeover and with a new look, a new purpose: providing a first-class VC service.

Like so many G Suite products, Google Meet makes it easier to work with external clients by providing a web app experience. This means there is no software to download, no special hardware required. You also get a dedicated dial-in number for anyone who wants to join the conference but is in a data-compromised area.

Google Meet is built for business and scaled for enterprise so it handles a lot of people with ease. It operates on a secure foundation, keeping users safe, data secure, and information private. Last month, the platform handled over 100m daily participants. Impressive? We think so.

Because it’s part of G-Suite, Meet integrates with other apps like Google Calendar so you can easily plan meetings, send invites and provide information users might need to sign in. Screen-sharing and chat functions are included.

Most attractive, at least for us, is that it doesn’t come with the big bills you can expect of some other providers. In fact, Google Meet is currently free for business or any individual with a Gmail account. And they’re free too!

What’s not to like? Google has a lot of online resources about Meet, or if you want to talk to someone who uses it all day, everyday, talk to us.

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