Digital menu boards allow restaurants to change menu items and update prices. You can add (or remove) promotional content across an entire network remotely and seamlessly. And you can do it easily. Unlike static boards and light boxes.

This ability to change content at a moment’s notice has made digital menu boards increasingly popular. However maximising the benefits, as well as the potential to improve sales and minimize costs, takes some planning and consideration.

Here are some crucial elements to consider when deploying a digital menu board solution:

Know your objective

One of the first things operators need to consider before investing in digital signage is exactly what it is they hope to achieve.

All too often, businesses invest in a digital menu board system without a clear objective or content strategy in mind. As a result, they end up using them as a fancy poster board.

With a well thought out content strategy, digital signage has great potential to engage consumers, improve perceived wait times, increase sales uplifts, and improve the overall customer experience.

Don’t cut corners to save a few dollars

The worst mistake operators can make when deploying a digital menu-board system is trying to substitute commercial grade devices with cheaper consumer grade versions.

Commercial grade displays and media players come with a 3 year warranty and are hardened to withstand the rigours of a QSR environment – heat, humidity and 24/7 operation.

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The right CMS is crucial to success

Inserting USB drives into the back of screens is awkward and inefficient, even for a single site set-up.  Across multiple stores it becomes difficult to track and almost impossible to verify compliance.

A good content management system (CMS) allows you to quickly and easily distribute promotional and menu content via a secure web-based portal as required.

A great CMS like Laqorr will also allow you to monitor the status and performance of your menu boards so that you can quickly address any issues and ensure maximum uptime (device management).

Content is king

Whilst one of the appeals of digital signage is its ability to feature animation and full-motion video, like all good design it is best to keep it simple.

A crisp, high quality graphic of a delicious burger with steam wafting up from the bun will be far more enticing to consumers than a screen cluttered with multiple items and flashy animation.

It is also crucial to allowing adequate time between content rotations for the consumer to read and absorb the information being presented to them.

Stress-free installations (that look great) take careful planning

Just attaching a digital display to a wall doesn’t create the aesthetic that will keep customers coming back for more.  Nor does it connect the display with your content management team.

It is important that installation of digital menu boards is discussed with the store design and fit-out teams, to ensure seamless visual integration of the digital with the physical.

Access to power and data and cable runs in the right locations are also potential banana-skins that can be avoided with the correct planning.

And finally, close cooperation with the IT department is required to ensure that connectivity is provided to the media player, and that the media player and communication protocols meet the IT security policies of your company.

Return on investment

Whilst every digital menu board deployment is unique, industry research indicates that they can result in a sales uplift of as much as 5 percent. With the ability to schedule unique promotional content and adjust margins in real-time, digital menu boards allow operators to enjoy improved sales results that are simply not possible with traditional static menu boards or light boxes.

In addition there are also the indirect benefits of:

  • customer engagement
  • lowering perceived wait time
  • an increase in customer satisfaction
  • eliminating printing costs
  • lowering labour costs

Engage an expert partner

With so much to consider when making the switch to digital menu boards it is important to choose a digital signage partner that understands the needs of quick service restaurant operators and can provide an affordable solution with best practices advice.

Let us help you develop a complete solution from concept through installation to ongoing management. It starts with your objective and ends with your satisfaction.

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Are you considering taking your company into the cloud? Many businesses are, and there’s never been a better time to get on board with cloud-based technology.

Devices are the most affordable they have ever been, equipment failure rates are much lower than ever before and if you are currently refurbishing or renovating, it makes perfect sense to include cloud-based tech in the budget.

There are a number of things to consider when choosing a cloud partner, especially when you’re looking at a digital signage network, or networked devices designed to empower your frontline workers.

There are so many ways to join the cloud. You could hook up a couple of tablets bought from a discount retailer to some random, cloud drive. Arguably you can share data, but is it secure? Is it properly networked? Are the tablets robust enough for the environment you want them to operate in?

It’s the same with digital signage. A cheap screen with a flash drive will play videos and images; and for some companies, that’s enough. But it’s impossible to network content, it’s difficult to manage updates and, again, is it robust? Will the screens survive in a tough, commercial environment. Most importantly, will the warranty cover inevitable failures?

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Here are three things you must put at the top of any list when buying into the cloud.

  1. Account Management

Some partners are more interested in getting the ‘sale’ than starting a relationship. Because cloud-based technology will play an important role in your company’s digital transformation and will be a valuable customer-facing tool for your marketing strategy, you’ll need a partner that has your long-term best interests in mind. They’ll need to solve complex challenges, offer objective, best-practice advice and be available when you need them.

  1. Technical Support

In a perfect world nothing would ever go wrong with your new cloud-based devices. However if any technical support is required you want your staff to be able to pick up the phone and resolve any issue with a friendly, capable and, above all, experienced client support officer. Their ability to turn a technical complication into a remarkable customer experience will be important to your staff and their productivity.

  1. System Training

Seldom do you buy a device and know how to use it. Given you’re buying them for digital signage or frontline users, you’d hope that was the case. Therefore you’ll need training, whether that’s in basic troubleshooting or running a content management system such as Laqorr for your commercial digital signage solution. Although most CMS’s are designed to be somewhat user-friendly, initial training for your marketing team is essential. One of the reasons you are considering a cloud based solution is to improve productivity. Professional system training will ensure that your team is operating with maximum efficiency.

Conclusion

The best deal isn’t always the cheapest price. The best solution is when the cloud partner you choose adds real value to your business. Technology, prices, equipment and even the installation processes are often comparable. Where your new business partner will shine is when you need them after it’s all up and running.

Give us a call when you’re ready to move into the cloud. Whether that’s indoor or outdoor digital signage, touch screens or portable devices, we’ll talk about what’s best for your business and help you achieve an outcome that adds real value.

Keen eyes may recognise this post yet the message is still as relevant as when we first talked about content at the start of the year. There’s no question – content is the driving force of your network, whether that’s digital signage, touch screens or mobile devices.

Content is King when paired with a best-in-class Content Management System like Laqorr, the Queen of your digital signage network. Without great content, why would anyone give your displays a second glance? Well, they wouldn’t. So what do the experts recommend when it comes to keeping your audience engaged with best-in-class content? Let’s find out.

There’s a science to creating great content and fortunately it’s not rocket science. You need to follow a simple process, based around three principles that you should keep front of mind at all times: Tell A Story, Be Consistent then Prompt An Action. People love story tellers, and most of all they love story tellers who stay focused. Once you’ve got their attention, tell them what to do because if your story has been persuasive enough, action follows inspiration.

TELL A STORY

Before you get cracking with the details, you have to give people a reason to engage with you in the first place. These are called attractors. It might be something as simple as a catchy headline or an unbeatable sale offer. Once people have glanced at your screen, reel them in. This is where the story comes in. We all want to know ‘what happens next’ and all successful campaigns evolve a basic concept. It may be over several messages, or several months. Either way, you have engaged viewers who want to know what happens next. They’re likely to talk about it with their friends and now your message is starting to spread.

BE CONSISTENT

Consistency is the cornerstone of great messaging. It can be in terms of copy, ensuring that all your content is working to tell the same story, but also visual styling. The most successful brands stick to a thematic idea and never, ever vary from it. That’s how you know who they are. KFC’s logo has been modified over the years, but it’s essentially the same and is instantly recognisable. Their communications are always ‘on brand’ with the same colours, fonts, layouts and artistic flourishes so that, again, you as a consumer can identify immediately with the product. It’s the same at Apple, or Google. It’s about reinforcing the brand so that the message is clear and easily understood.

PROMPT AN ACTION

All good campaigns have one. It might be as simple as ‘call now’ but it’s vital that you let your audience know what to do next. And that is to engage with your company. You might want them to come inside, or make that call, or visit a website, or touch the screen, or tell their friends, or use a discount code or, well, it could be anything. So you’ve got to let them know what YOU want them to do next, you have to prompt an action. Whatever it is, you have to make it clear, you have to be consistent and you have to make sure it’s part of the story you’re trying to tell. If it’s not, it will hit a false note and you risk loosing their engagement and any potential action or sale you’re hoping to get.

No matter what form of interaction you’re hoping to achieve from your digital signage content, once you’ve got it, measure it. You need to know how effective your campaign is so you can determine your ROI (both in terms of content and network outlay). You also need this data so you can adjust the campaign, advance your story telling and attract even more people to your business. After all, that’s what good digital signage does best.

They say that time is an illusion, which would explain why 2020 has been the longest year ever to pass so quickly. 

August is just around the corner with Christmas right on its heels. In normal years, your plans for the next six months would have been locked in months ago. But 2020 is not a normal year, and your plans? Well, they’re probably not normal either.

Many businesses have been holding back, waiting for the government to navigate the country beyond the ‘fiscal cliff’ we feared September would become. Much of that uncertainty disappeared yesterday as clarity around support schemes was given.

Accordingly, now is the time to lock in your plans for end-of-year projects. Whether that’s increasing your digital signage presence, empowering your customers with touch screens or empowering your staff with cloud-based technology, we can help guide you through that process.

Forward planning is key to overcoming obstacles in the supply chain or variance in exchange rates, factors that can have a detrimental effect on your bottom line if you don’t think ahead. After all, a failure to plan is planning to fail.

Get on top of your digital transformation strategy and get ahead of any challenges the future may bring. Get in touch, and let us help you plan to succeed.

The Australian banking sector is at the forefront of digital transformation. As customer visits dwindle – online banking has seen a dramatic reduction in the numbers of people who visit branches – banks have been forced to rethink what they do with their bricks-and-mortar premises. 

Bendigo Bank has always been known for having a physical presence within their local community. They recognised that the current model of branch design was not sustainable and in 2018 began a transformation of their premises, starting with Norwood in South Australia.

They partnered with datmedia and Public Design Group to help fold their ‘social approach’ toward banking into store design and create an entirely redesigned space where in-branch experiences would engage the local community. datmedia’s cloud-based technology is at the heart of the transformation.

That new way of thinking was recognised internationally when Public Design Group recently won top prize in the Permanent Service Retail category at the Shop! Global Awards.

Honestly, all credit to Bendigo Bank in achieving global recognition at the Shop! awards for how they are changing retail banking here in Australia. This is a social initiative more than a design project. It’s about building sustainability into the community in ways that tangibly and positively affect peoples’ lives.

-Jason Pollard, Founder, Public Design Group

Results from Norwood exceeded expectations, and Leichhardt and Carlton have since joined the initiative. Over half of their 500+ branch network has been ear-marked to receive the ‘community treatment’.

datmedia will be supporting them every step of the way.

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Over the past few months, right across the country, businesses have found they have a little more time on their hands. We took that opportunity to navel-gaze, drink tea and think about how we can do business better ourselves.

As an ISO 9001 Quality Assured business, we’re continually looking for ways to refine the way we operate. Utilising our Quality Management framework, we identified a number of areas where we can make things even faster, smoother and more straightforward.

First out the bag are another set of refinements to Laqorr, our digital signage Content Management System. Often these sit ‘under the hood’ so aren’t always visible to the user but quietly make using Laqorr a better experience. Recent security upgrades are an example.

Another significant improvement is Playlist-Free Scheduling. This feature means you no longer have to assign a player to a group-and-playlist. Simply load a media file, assign it to a player (or players) and let Laqorr worry about the rest (while you have a cup of tea).

It’s another example of how Laqorr truly is easy content management for digital signage.

If you want to learn more about how Playlist-Free Scheduling works, or how Laqorr can help make running your digital signage network easy, please get in touch.

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Sometimes going forward means you need to go back to basics. Here’s a quick reminder about what digital signage can do for you, and how it can propel your business in the right direction (forwards).

Digital signage is better than print. Not only is it dynamic and therefore more eye-catching, Neilson tells us that 80% of 120 grocers they were tracking reported a 33% boost in sales because of digital signage.*

Why? Because it’s easy to update and therefore always current. Shoppers trust the message. You can also tailor the message to different times of the day, or days of the week. So when a shopper sees your promotion they know it’s relevant, and they trust it.

That trust turns into sales. 68% of shoppers say they are more inclined to buy a product that’s advertised on digital signage. So if you’re promoting a high-margin item on-screen, and over-two thirds of your customers feel better about that product because of digital signage, it soon leads to more sales and increased profits.

Put simply, digital signage pays for itself while bolstering your bottom line (and with financial headwinds blowing our way, that’s a good thing to remember).

For despite what many think, digital signage is not expensive. You save on the cost of print runs, you save the time your staff spends hanging posters, and you control compliance from one central location (i.e. your laptop) as your entire marketing campaign is dispatched securely to all displays in every location, all at the press of button.

In short, there’s no business on the planet today that won’t benefit from digital signage and the suite of cloud-based technologies we can introduce you to.

Get in touch and let us help you with your strategy to cut costs, reduce waste and beat your targets.

*Source: shopify.com.au

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Everyone loves a good number. Here are some of the best about digital signage and what it can do for your business.

Digital signage in all its forms – indoor and outdoor display screens, video walls, touch kiosks, mobile devices – has incredible power to inform and to educate. It’s an engaging communication tool that improves efficiency and reduces operating costs – a set of numbers business owners watch closely, along with ROI.

So let’s look at some figures.

At 42%, growth in digital signage is largest in North America. Here in Australia it struggles to reach 2%. This is a good thing for the early adopter who gets to stand out from the competition and gain all the efficiencies of improved operating cost and ROI.

Because brands that use digital signage report 24% increased store traffic, 47% recall and a 33% uplift in sales compared to other channels (static posters for instance), the advantage of digital signage is evident. You also save on printing and shipping costs, as well as time lost to monitoring compliance.

It’s not simply retail that benefits. All sectors that use digital signage point to improvements and have numbers to back up their claims.

  • 30% of restaurant customers find digital menus influential

  • 52% of healthcare patients get information from digital signage

  • 60% of banks use digital signage for customer communication

  • 71% of consumers feel digital signage has more impact than online ads

If you want to take advantage of the benefit of being a new kid on the signage block, you’ll have to be quick. 60% of businesses without a digital signage plan investing in it over the next 36 months.

We have plenty more numbers on the subject. Give us a call and learn how we can help shape your winning signage strategy.

*Source: MVIX USA

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We’ve spoken many times about the power of digital signage to reach customers and staff when it matters most. Targeted, impactful, timely. There’s a lot you can do with cloud-based technology.

We’ve also talked about digital signage being an incredibly handy tool for communicating with people in a safe, hygienic way. Now add a QR code to your messaging mix.

When scanned by anyone with a smartphone, it takes them directly to a digital experience of your choosing. It might be a safety or hygiene message they need to read. Perhaps you want them to see a brand or promotional campaign, or present them with a contactless payment option. You might simply want to thank customers for being a part of your experience. There’s no end to what you can do or say with a QR code.

Significantly, this type of friction-free communication helps ease the concerns of wary customers. It’s viewed as a cleaner, safer experience. They don’t have to get close to anyone, they don’t have to touch anything (apart from their own phone of course).

According to a recent US study – The Coronavirus Response Survey – 61% of consumers have discovered new ways to shop, while a whopping 70% say the pandemic has changed their shopping habits for good.

Clearly your digital signage campaigns need to adjust to this change in attitude. They need to be more agile and engage mindfully with how consumers now use cloud-based technology like digital displays, touch screens and their phones.

Add a QR code to your digital signage, and see the difference.

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Something we’ve all learned in recent months is how technology can help make businesses ‘friction-free’. Whether that’s informing customers through digital signage, or implementing a card-only policy in cafes, it helps us come together while staying an acceptable distance apart.

One of those cloud-based technologies that really makes a difference is touch-screen kiosks. If you’re running a quick service restaurant, shifting your ordering process to a touch screen makes sense. Customers can make their choices, order themselves and in some instances pay directly through the system. It reduces friction and increases safety. Kiosks are easy to keep clean (much easier than a ragged, cardboard menu), and free up staff.

Of course, it’s not just QSRs that benefit from touch-technology. Banks have been using Kiosks for sometime to facilitate online banking, sending brochures and other financial services. Customers enjoy the convenience and security that touch applications provide. They also get answers to their queries more readily without having to join a potentially anxiety-inducing queue.

The benefit of a touch-screen kiosk for business is the device’s adaptability. Not only can you run a dedicated app, but you could also point the screen at your website, or create a micro-site just for touch screens. Expanding the reach of your existing site is a cost-effective way of reaching customers, and building a micro-site is a cost-effective way of creating an app.

Not only are they adaptable, touch devices are portable as well. You can now place the power of the cloud directly in the hands of your frontline workers. No longer anchored to a desk, they can engage with customers in a friendlier, more efficient and effective way.

Now add the incredible security and flexibility of Chrome OS, and your touch screen kiosk is not simply a friction-free experience, it’s a game changer. Chrome gives you the power to control all the devices in your fleet from a central location. And you can set them to perform a lightening-fast factory reset each time they’re used – how’s that for security?

Want to know more about touch-screen technology and how it could help your business? Give us a call, and find out how touching can be the right thing to do.

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