Sometimes going forward means you need to go back to basics. Here’s a quick reminder about what digital signage can do for you, and how it can propel your business in the right direction (forwards).
Omnichannel is a catch-phrase that’s regaining traction. Successful businesses are those that can pull the online experience into the offline world of physical retail.
As we look ahead to reopening our economy, retailers who can bring their online strategy into the store will be winners because they’ll be appealing directly to people who’ve spent two years at home, shopping online.
Now they can do it for real.
Planning goes a long way. So does having the confidence to use all the tools at your disposal. Those that have digital signage have an advantage because they already have a mechanism to boost the profile of their product or business. They have a mechanism to fortify the omnichannel experience for their customers.
It’s a wonderfully flexible tool. It can let you share information in real time – whether that’s a promotion for customers or information for staff. Digital signage is a powerful technology that, harnessed properly, can help business owners weather the most turbulent economic storms.
The best thing digital signage can do for you is attract customers to your business. Humans are hard wired to notice visual information, and we notice it more quickly when it’s dynamic.
It’s said that the brain processes an image 60,000 times faster than text. With video content on digital signage, you have a winning advantage over your competitor who is relying on static, printed communication. You can also draw a direct link to your online content and once you gain a customer’s attention the hard work has been done. They’ll be more responsive to your offer, and that leads to sales.
Whether you’re using a video wall or an LED display – you can use digital signage to shape how customers feel about your premises and add value to your brand. It lets you do whatever you want, whenever you want to – promote products, price points, concepts and values. Use it to help make people feel good about your business.
Digital signage is also cost effective. The same piece of artwork can run on any number of screens in any number of stores while eliminating expensive print runs, distribution costs and compliance issues.
With a good content management system like Laqorr, you can control your marketing strategies or corporate communications from one location with ease, further reducing the financial burden on your business. It also reduces customer confusion which might arise through misaligned campaigns as well as any cost implications. That’s real power.
If you want to do more than just survive in 2022, make sure that digital signage is one of the tools at your disposal. Used wisely, it will help your business stay ahead of the competition, weather the storm and add real value to your brand.
In short, there’s no business on the planet that won’t benefit from aligning online and offline through digital signage and the suite of cloud-based technologies we can introduce you to.
Get in touch and let us help you with your strategy to cut costs, reduce waste and beat your targets.