Sometimes going forward means you need to go back to basics. Here’s a quick reminder about what digital signage can do for you, and how it can propel your business in the right direction (forwards).

Digital signage is better than print. Not only is it dynamic and therefore more eye-catching, Neilson tells us that 80% of 120 grocers they were tracking reported a 33% boost in sales because of digital signage.*

Why? Because it’s easy to update and therefore always current. Customers trust the message. You can also tailor the message to different times of the day, or days of the week. So when a customer sees your promotion they know it’s relevant, and they trust it.

That trust turns into sales. 68% of shoppers say they are more inclined to buy a product that’s advertised on digital signage. So if you’re promoting a high-margin item on-screen, and over-two thirds of your customers feel better about that product because of digital signage, it soon leads to more sales and increased profits.

the cost of digital signage

Put simply, digital signage pays for itself while bolstering your bottom line (and with financial headwinds blowing our way, that’s a good thing to remember).

For despite what many think, digital signage is not expensive. You save on the cost of print runs, you save the time your staff spends hanging posters, and you control compliance from one central location (i.e. your laptop) as your entire marketing campaign is dispatched securely to all displays in every location, all at the press of button.

Our content management system has been purpose built to help you save time AND money. If that sounds appealing, we’ve plenty more ideas that could help you with your strategy to cut costs, reduce waste and beat your targets.

Book a no-obligation 1:1 Discovery Meeting and we’ll shout you lunch. And if you want to get hands-on with the tech, we can send you a Free Demo Device. Nothing beats trying things out in your own time right?

In short, there’s no business on the planet today that won’t benefit from digital signage and the suite of cloud-based technologies we can introduce you to.

*Source: shopify.com.au

A smart business includes digital signage in their refurbishment plans.

Opening a new store or refurbishing an existing one is no small project. There are many stakeholders to satisfy: Store Design, Marketing, IT and of course, the CFO. Though each party has different priorities, the overall objective is about improving the customer journey.

Google research says that over half of all purchase decisions are influenced by digital marketing, and that bringing an online experience into the physical world is one of the greatest challenges facing retailers.

Consumer engagement has never been more important and that’s where digital signage comes in. Here are some common challenges that it helps overcome and why including digital signage in the design and shop fit makes perfect sense.

Posters are boring

Not to mention expensive, and wasteful. You know the headaches caused by printing in multiple sizes then relying on humans to ensure all that paper reaches its audience on time. There’s no option to adjust if it’s out of date, and then it gets thrown away. There’s got to be a better way, and there is. Put digital signage at the top of your refurbishment to-do list.

Shop-fitting adds value

Although retrofitting digital screens is always an option, it can look like an afterthought (usually because it is). When you see digital signage that has been part of the architectural design and installed by professionals, it becomes more than a marketing tool. It improves the aesthetics, enhances customer experience and validates you as a digital native.

Refurbishment helps fund hardware

Your marketing team has wanted an easy-to-manage, self-funding digital signage solution for years. Now’s the chance. While approving budgets for shop fitting and furniture, incorporate a digital signage network. And it makes more sense than Marketing having to fund the network from their own budget.

think digital signage

Plan for the future

To paraphrase Karen Lamb, the best time to start a digital signage strategy was a year ago. Failing that, do it now. Digital transformation is not only empowering, it’s inevitable. These are a few reasons to involve digital signage when planning a rebrand, refurbishment or new site. If you need help incorporating an innovative, easy-to-use digital solution into your upgrade, get in touch.

Want to talk?

We have helped some of Australia’s favourite brands connect with consumers, boost sales, streamline communications and improve efficiency. Book a 1:1 online discovery meeting with our team. Learn about the best signage solutions and ask us any questions all while you enjoy an Uber Eats lunch on us! Let’s talk about how digital signage adds real value to every project.

Want a free demo?

With any new tech, there’s nothing quite like holding it in your hands. Our demo device trial is your very own personal preview of what it will be like when you successfully roll out the ultimate digital signage solution in all of your stores. Fill out the form to make sure we send the right device for you, then we’ll give you a quick call to line things up.

Sometimes going forward means you need to go back to basics. Here’s a quick reminder about what digital signage can do for you, and how it can propel your business in the right direction (forwards).

Omnichannel is a catch-phrase that’s regaining traction. Successful businesses are those that can pull the online experience into the offline world of physical retail. 

As we look ahead to reopening our economy, retailers who can bring their online strategy into the store will be winners because they’ll be appealing directly to people who’ve spent two years at home, shopping online.

Now they can do it for real.

Planning goes a long way. So does having the confidence to use all the tools at your disposal. Those that have digital signage have an advantage because they already have a mechanism to boost the profile of their product or business. They have a mechanism to fortify the omnichannel experience for their customers.

It’s a wonderfully flexible tool. It can let you share information in real time – whether that’s a promotion for customers or information for staff. Digital signage is a powerful technology that, harnessed properly, can help business owners weather the most turbulent economic storms.

digital signage

The best thing digital signage can do for you is attract customers to your business. Humans are hard wired to notice visual information, and we notice it more quickly when it’s dynamic. 

It’s said that the brain processes an image 60,000 times faster than text. With video content on digital signage, you have a winning advantage over your competitor who is relying on static, printed communication. You can also draw a direct link to your online content and once you gain a customer’s attention the hard work has been done. They’ll be more responsive to your offer, and that leads to sales.

Whether you’re using a video wall or an LED display – you can use digital signage to shape how customers feel about your premises and add value to your brand. It lets you do whatever you want, whenever you want to – promote products, price points, concepts and values. Use it to help make people feel good about your business.

Digital signage is also cost effective. The same piece of artwork can run on any number of screens in any number of stores while eliminating expensive print runs, distribution costs and compliance issues. 

With a good content management system like Laqorr, you can control your marketing strategies or corporate communications from one location with ease, further reducing the financial burden on your business. It also reduces customer confusion which might arise through misaligned campaigns as well as any cost implications. That’s real power.

datmedia new world

If you want to do more than just survive in 2022, make sure that digital signage is one of the tools at your disposal. Used wisely, it will help your business stay ahead of the competition, weather the storm and add real value to your brand. 

In short, there’s no business on the planet that won’t benefit from aligning online and offline through digital signage and the suite of cloud-based technologies we can introduce you to.

Get in touch and let us help you with your strategy to cut costs, reduce waste and beat your targets.

*Source: shopify.com.au

Who doesn’t like a good song? It puts you in a great mood and often takes you back to the place when you first heard it. So if that’s happening to you, it’s also happening to your customers. When they hear a song they like it triggers a number of positive emotional responses which can be good for business. If you don’t play music in your premises, you should, and here are three reasons why.

1. Build the right atmosphere

Every retailer is well aware that e-commerce has made trading in physical stores more challenging. The quality of a customer’s shopping experience is now one of their most important concerns. You shouldn’t underestimate how big a role music plays when creating and enhancing that experience. Research shows that the music you play affects not only the store’s environment, but also shoppers’ moods and feelings. Think about what kind of atmosphere and customer experience you want to create.

2. Encourage shoppers on the path to purchase

When people enjoy in-store music, they tend to spend more on impulse purchases. What’s more, the same happens even if they don’t notice music is playing, which shows the subconscious (yet very real) effect music has on shopping habits. It has been noted that the type of music played can trigger specific purchases. Classical music, for example, has been found to influence shoppers to buy more expensive items. So if you sell big-ticket items, you may want to consider classical music rather than the latest pop songs. A study in the 1990’s found that French music played in a wine store boosted sales of French wine. Likewise more people bought German wine when German music was playing. This strategy can apply to your store.

3. Increase productivity

Remember that it’s not just customers but employees and managers who will also benefit from in-store music. A thoughtful music strategy is a terrific tool that helps boost staff morale, concentration and productivity. A recent study showed that 88% of people listening to music at work performed better, and more accurately, than those who didn’t. It’s not the only study, many show similar results.

datmedia instore music

Here are a couple more reasons why setting the right mood helps your business.

  • It shortens the perceived waiting time. Smart businesses play good music when you’re on hold because it can affect your perception of time. The same is true in a store. A long queue feels shorter when people are entertained. They are less likely to get bored or annoyed – and are more likely to return.
  • It helps you set the shopper’s pace. Studies repeatedly show that music affects how people browse in a store. When the music is calm and peaceful, so are the shoppers. When it’s loud and energetic, people use the store more purposefully. Interestingly, the change in pace doesn’t affect sales. Therefore a smart music strategy changes styles depending on the time of day and desired goals.
  • It helps create a private space. Because music fills in the gaps, and masks other people’s conversations and movement, it creates an illusion of privacy. People feel more comfortable browsing and talking to family or friends, ergo the store is a more appealing place to shop.
  • It’s all about the brand. What kind of business are you and, more importantly, how do you want your customers to feel about your business? The tempo, volume and style of music you play communicates your brand’s personality. Are you positioned edgy and young, or laidback and family? Tell your story with music.

If you are thinking about how music – an incredibly powerful branding tool – can do the hard work for you, let’s talk. With a library of over 4,500 retail friendly songs ready to go, we’re here to help you add a soundtrack to your business today.

When it comes to wow factor, LED digital signage has got what you’re looking for. Whether it’s something as super-cool as this wave machine in Korea, or a more humble display that simply wraps around a pillar in your store, LED panels give you the versatility to do pretty much what you want.

The thing to remember is that you don’t need to reinvent the wheel. You need some imagination, a handful of LED panels and a content management system (CMS) to drive them. We recommend Laqorr (see below) although other systems in the market are also capable of delivering results.

led digital signage

Take this eye-catching cube effect outside a Uniqlo store in Tokyo. Ingredients:

  • 6xLED panels
  • Content Management System
  • Imagination
  • Milk crate (optional)

It may look complicated in terms of hardware, but it’s not. To create a video cube, all you need are six LED panels and a CMS that delivers dynamic video content. You can use a milk crate to prop up the panels while creating the cube, and afterwards to sit on while admiring your handiwork.

Creating the eye-catching content will require some concentration – this is true for any digital signage deployment – but once that’s in place you can let the software do the work.

By taking digital signage into a more creative space, your store becomes a talking point that drives traffic, and increased traffic drives sales. This is why you have a digital signage network in the first place.

datmedia led digital signage

And as you can see, whether you create a cube or any other form-factor, the setup and installation process is effectively the same, and it doesn’t have to be complicated. The only limitation is your imagination.

If you’re interested in exploring new ways of reaching customers without reinventing the wheel, talk to us about the power (and wow-factor) of LED digital signage

The days of making a menu in power point and pinning it the wall of your cafe have long gone. Technology has made it easy to put your menu on digital signage, and update it on demand. But like other upgrades, most restaurant owners wonder how fast they can achieve a return on investment. Apart from easy scheduling, digital signage offers many benefits like improving visual appeal and enabling remote management, all of which has proven effective in increasing sales.

Convenience

The most powerful thing about digital menu boards is how convenient they are for you and your customers. A paper menu is only as good as the last time you printed it. As soon as something changes (the price goes up, you run out of stock), it’s out of date. Because a digital menu board can be updated on demand, it’s always current. You can also run several types of menus – in addition to your rump menu you can show specials, lunch, brunch, dinner, desserts, drinks – and you can choose what time of day you want any or all of them to appear. A traditional printed menu simply isn’t that convenient.

Appearance

With digital signage, a world of design opportunity opens up. Visually appealing menu boards make all the difference to customers, their retention and their repeat business. Animated graphics are suddenly possible (try that with a printed menu). The better impression you make, and the clearer your information is presented, it’s more likely people will remember your menu. And that makes a difference to your return on investment. 

indoor digital signage

Hardware

Choosing the right hardware is critical. Most screens simply can’t handle the rigours of a restaurant – whether that’s kitchen heat, cooking grime or accidents caused by careless patrons. Significantly, a lot of hardware won’t have a warranty that covers use in this kind of environment. You also need to consider how customers view the screen – will they be bright enough, can they be used in portrait mode (surprisingly, many can not) – and you need to consider how you’ll update your menus. Which is where your content management system (CMS) comes in.

Software

It’s clear that you’ll want to update your menu at some point. How often you do that, on what screens and – for those who have a network of stores – in what location will determine the kind of CMS you should get. There are many in the market, some will be over-engineered for your needs, some will be difficult to use, others will be totally inadequate. It pays to window-shop and find one that works for your team, and for your customers. We recommend Laqorr, and are more than happy to show you under the hood. Ask us about it when doing your research.

When running a cafe or any kind of quick service restaurant, you cannot ignore the importance of digital menu boards. They help when your customers are making their decisions, they help boost sales, customer retention and help improve your bottom line.

Outdoor digital signs look great and can attract a lot of eyeballs; after all, that’s what they’re there for. But before you plunge in and make a decision to take your digital communication outdoors, there are a couple of things you should consider.

The Benefits

Outdoor digital signage is a powerful communications tool that engages audiences (potential customers) and saves on operational costs (like printing and compliance).

It offers significant visual appeal in places where you can’t normally focus your customer’s attention Because of the dynamic exchange afforded by video or social media content as well as real-time scheduling, you have the opportunity for truly meaningful interaction. 

While you can coordinate your marketing strategy both indoors and outdoors, you have the opportunity to make a point of difference. 

The Purpose

Deciding what you want to use your screen for will help you decide what type of screen is right for you. Ask yourself what sort of content will you be running, how complex will it be, do you want customers to engage with that content directly?

LCD are great for dynamic brand messaging with fine, detailed artwork. There are limitations about size, scale and brightness. LED screens can be significantly brighter and more flexible (you need to wrap your display around the side of a building? No problem). Touch screens offer the ability for customers to interact directly with your content (which is ideal for wayfinding, for instance).

The Challenges

Location is the most obvious challenge. You’ll need placement that meets the following requirements:

  • VISIBILITY – can customers see the screen, are they able to engage with its content?
  • BRIGHTNESS – is it bright enough for them to read in even brighter, direct sunlight?
  • WEATHER – an IP rated enclosure increases safety by managing rain, snow, dust, heat and bugs.
  • TAMPER PROOF – accidents happen. Your display will require strong housing to mitigate damage or vandalism

You must also consider power and data – can you get these services to your ideal location, safely and efficiently?

In short, outdoor digital signage significantly increases your ability to reach customers in new and exciting ways. It allows you to expand your network and take your marketing into new territory. If you’re ready to talk to someone about your plans, get in touch with our team.

Once you’ve decided to invest in a digital signage network, you’ll need to make a number of decisions about how you’ll run it. Although even a little bit of research can overwhelm someone who is new to content management technology, you’ll soon start to make sense of the project once you ask yourself these basic questions:

  • What are the objectives, and how will we measure success?
  • How many sites are there? Where are they?
  • Which department will be responsible? Do they have resources available? Is this budgeted?
  • What does the content look like, how much of it will be needed, and how will it be produced?

It’s about planning, collaboration and assigning responsibility. When everyone knows how they’ll be engaging with the digital signage network, the characteristics for the most appropriate content management system (CMS) will become evident.

A good CMS like Laqorr * is the glue that holds a digital signage network together. Some are sold on an enterprise basis — meant to be installed and managed by a larger customer’s IT team. However, the majority of CMS are cloud-based platforms, with multiple end users accessing a shared set of servers and databases.

So what does a good CMS need to do?

1). It needs to work at scale. Whether you’re updating content on 1 display or 100 displays, you need a CMS that makes that process easy. You don’t want to have to update each display separately, you need to be able to issue one command that sends every screen new content at once.

2). It needs to play still images and video. There’s nothing as captivating as the moving image to tell a story, sell your brand or inform customers. Yet there are times when a still image is more appropriate, or legally required. Therefore your CMS must be able to play both, and play them seamlessly.

3). Don’t stop there. While images and video are the bread and butter of digital signage, it’s just as important to be able to bring up html files, websites and run apps on your network. You need a CMS that can do all that while also being able to assign different elements to different areas of the screen.

4). It needs to be web-based technology.  No one wants to have to visit the office at 10pm because a player in the network is not running the correct video. However, few of us mind logging in on a browser to load a file, or make a simple adjustment to a playlist. It takes seconds, not hours.

5). Most importantly, it needs to be secure. It is critical that your CMS does not compromise the data security of your company. You need complete confidence that no one can hack your CMS and burrow further into your organisation’s IT network, nor compromise your digital signage network itself.

neverware

Choosing the right platform can be perplexing, but there are a few main factors to help you get started.

Budget

Most cloud-based systems charge by the device, per month, similar to wireless phone plans. On-premise systems usually have front-loaded one-time costs, which can work better for some companies if the system is funded as a capital cost, as opposed to an ongoing operating expense.

Operating style

Cloud-based systems leave the IT demands to the software as a service (SaaS) provider. Most end users now are opting for SaaS — outsourcing the system (and sometimes even operating tasks like scheduling and monitoring) to a service provider.

Content

Ultimately, the biggest influencer on CMS selection is what will be on the screen. For example, a platform designed for finance services may not suit the needs for retail marketing. A CMS that is incredibly robust and powerful might be over-engineered for the task at hand (and that brings you back to budget).

Laqorr * does all this and more.

Download our cheat-sheet to see how easy it is to load content, build a playlist and run media content on a national (or international) network of displays.

If you’d like to learn more about how Laqorr is the perfect fit for a digital signage network, get in touch with one of our subject matter experts today.

*Many people ask. Laqorr is pronounced La-Core

We used to have a client who drove across Sydney once a week with a pocket full of USB sticks. He’d visit one of his company’s offices, insert a stick in their digital signage screen then drive on to the next location and do the same. That’s how he updated his network. Actually, this was before he became our client. We made sure he didn’t need to do that anymore.

Yet if you’re doing a similar thing, there are a number of reasons why it’s time to retire your fleet of USB sticks (apart from the considerable inconvenience and parking hassles). Here are three of them.

Security

Most IT teams are wary of staff using USB sticks and with good reason. The opportunity for malware to infect systems is incredibly high, and it’s nearly always done without the user of the USB having any idea of the pain they’ve inflicted.

Efficiency

Our client wasted an entire day updating his network with new content via USB. The same outcome takes minutes using a cloud-based content management system like Laqorr. He did it because it was the only way he could be confident the right content was on the right screen (something Laqorr now does for him simply and efficiently from the cloud).

Compliance

Which brings us to compliance. He could have posted the USBs but, assuming they arrived on time, could he be confident that staff would update the screens correctly? We’re all busy people and what was his priority might not be theirs. He couldn’t afford to take the risk of running old, outdated or possibly illegal content.

The USB had run its course. He moved into the cloud.

There are plenty of reasons why so many businesses now work in the cloud. Getting rid of USB sticks and managing content online is one of them.

Because cloud devices are the most affordable they have ever been, equipment failure rates are much lower than ever before and if you are currently refurbishing or renovating, it makes perfect sense to include cloud-based tech in your budget.

If you’ve had enough of USBs and are ready to move into the cloud, give us a call. We’ll talk about what’s best for your business and help you achieve an outcome that adds real value.

More and more companies have recognised the value of digital signage and kiosks. Among many benefits, it allows real time messaging that keeps their customers, and their staff, better informed. It also facilitates socially distanced engagement which is extremely important to many businesses.

In this space, old information is worthless, therefore it’s just as important that digital signage displays and kiosks are always on, always connected. You can’t afford to be one of those businesses that is so focused on placement that overlooks crucial issues regarding connectivity, security and compliance.

Consider this

There are numerous considerations when planning a digital signage or kiosk deployment: the number of displays, the types of displays, their location, installation, shopfitting, budget. Here are some others that are just as important.

touch
  • Connectivity. Without reliable, ‘always-on’ connectivity, your smart network quickly becomes a group of dumb screens. To ensure the network is functioning properly and your messaging strategy is always up to date, make use of all the technology available to you. For example, a wired line can provide a primary connection with failover to a second wired connection or a cellular 4G connection. Network design should always aim to locate 4G modems where they get the best signal (not just in the comms rack) then connect devices (routers, switchers, media players) by ethernet rather than WiFi.
  • Hardware. Indoor locations can challenge network design where it’s essential to provide a quality signal in dense buildings and through obstructions like walls and pillars. A trend toward outdoor settings (such as fairs or pop-up stores) also requires reliable connectivity and ruggedized, hyper-specific deployment of hardware.
  • Security. The larger your network, the greater the opportunity for cyber-attack. Routers that support digital connections must be “secure by design” with built-in security that’s thoroughly tested and manages multiple levels, from secure boot to encryption and authentication of passwords and data.
  • Device management. As data travels between applications and end devices, it’s critical to integrate a management solution that monitors data communication between devices and configures those devices to quickly identify and respond to potential issues and cybersecurity threats.
  • Cost. Always thoroughly evaluate the full setup costs before starting your deployment. With digital signage and kiosks, the costs of operations and ownership can be complex, spanning hardware, software, connectivity, deployment, management applications, security monitoring and support staff.

If you’re ready to begin planning your network strategy, or would value some guidance on best practices to ensure a good connection, please get in touch.