Reaching customers with digital signage when they’re outside your business can be a challenge. Weather is an important consideration, but there are several reasons why putting a screen outside requires some thought.
There’s a world of choice when it comes to selecting the indoor display that’s right for your business. It’s easy to be tempted by the cheap price of a low-bright, domestic screen you can order online. But will it last?
Once you’ve found the right kind of displays and media players for your network, you’ll need to decide where they’re going to go. Will they be mounted to a wall, a pole or somewhere else?
Having a great display with great content is key to a great digital signage network. But if you’re not using a robust and easy-to-use content management system, you’re inviting trouble.