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In partnership with Google and People Equity, datmedia recently hosted the CX done Better, Smarter, Faster summit in Melbourne. It was an opportunity for heads of marketing, digital, IT or indeed anyone who wanted to share in the latest thinking around improving customer experience (CX). “82% of Australian shoppers conducted online research prior to purchasing [...]
Commercial touch-screens add wow-factor to a digital signage network. They also require an extra level of strategy and planning to ensure that a touch screen adds value and convenience to the user experience.