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Choosing A Good Content Management System

Colin Fraser
Once you’ve decided to invest in a digital signage network, you’ll need to make a number of decisions about how you’ll run it. Although even a little bit of research can overwhelm someone who is new to content management technology, you’ll soon start to make sense of the project once you ask yourself these basic [...]

Good News In This Surprisingly Exciting time For Retail

Matt Crawford
I am recovering from shoulder surgery and my physiotherapist said to me, “You’re not out of the woods yet, but you are definitely in a clearing.” Unexpectedly, the retail sector also seems to be in a clearing as we emerge from 2020. After years of commentary forecasting a brick-and-mortar retail apocalypse, CBNC reports that for [...]

It’s Time To Retire The Humble USB

Colin Fraser
We used to have a client who drove across Sydney once a week with a pocket full of USB sticks. He’d visit one of his company’s offices, insert a stick in their digital signage screen then drive on to the next location and do the same. That’s how he updated his network. Actually, this was [...]

Get Better Connected For Better Connections

Colin Fraser
More and more companies have recognised the value of digital signage and kiosks. Among many benefits, it allows real time messaging that keeps their customers, and their staff, better informed. It also facilitates socially distanced engagement which is extremely important to many businesses. In this space, old information is worthless, therefore it’s just as important [...]

Supply Chains and Logistics

Sam Dalzell
The impact of the ongoing COVID-19 pandemic is still being felt in the way we do business. Whilst some of the fallout has been minimised here in Australia, the impact that continues to be felt overseas has left a long tail in terms of supply chains and logistics. Contributing factors include: Raw Material Shortages:  Due [...]

Digital Signage Mistakes And How To Avoid Them

Colin Fraser
Omnichannel retail has transformed traditional ways of shopping, and ways of reaching consumers. Digital signage has been a major factor in that transformation, becoming central to marketing strategies for most bricks-and-mortar retailers. Yet despite the important role it plays in reaching consumers at a pivotal moment in their journey to purchase, some retailers are failing [...]