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An Essential Retail Marketing Tool When Working Remotely

The pandemic has changed the way that we do so many things. Some are temporary and others are evolving as we continue to learn and adapt. The New York Times recently started a series called ‘Our Changing Lives’ exploring the way we now live. To kick things off they explored the future of work, and how working remotely has become a new way of life for many.

They wrote: When the pandemic is in the rearview mirror — someday — many of us may look back on these years as the moment that our work lives changed forever. When millions of employees were told to work remotely, the boundary between our office lives and home lives began to blur, in ways that are still unfolding.

For those that can work remotely (and 2020 did a good job of helping us identify who they are), work may never be the same again. Hybrid and remote workplace solutions are being adopted and developed, so I asked datmedia’s veteran remote-worker, Colin Fraser, for some tips. Colin is our Content Services Manager and has been a telecommuter for over a decade. Much of the face-to-face work that he does is when I bring him along to meetings, to, well, show our clients how to work remotely, more effectively.

The beauty of our digital signage content management system (CMS), Laqorr, is that you can schedule content on any screen, anywhere in the world from wherever you are and on whichever device you are using. I have often observed Colin taking advantage of this from the back of a taxi or the passenger’s seat of my rental car.

laqorr from your phone

Our clients love how Laqorr simplifies otherwise complex content management tasks for them. As Colin is the system’s primary user at datmedia, I wanted to ask him about his top three productivity hacks to help you with your quest to become the most efficient remote or hybrid worker that you can be.

Here are his top three favourites:

#1 Auto scheduling

Because we’ve all got more pressing things to do, one of the best features of Laqorr is letting it manage scheduling for you. One of our clients makes constant use of this time-saving feature, and they love it. Once they’d set up the structure, they simply tag their files and Laqorr does the rest. You can be  as broad as you want (file plays across the entire network) or as granular as you need (only on the inward facing screen on the left hand side of the door at the Frankston site). Our client’s who are WFH love that they can achieve this after a Zoom meeting and before dinner using Laqorr’s cloud based interface on any device they have on hand.

#2 Groups

Groups are where players and playlists come together. Whether you’ve created a manual playlist or chosen to auto-schedule, all players in the same group will get the same content from the same playlist. This helps our clients conceptualise how their network will operate by grouping players to deliver the same messaging, usually in the same location; all external facing window displays, for instance. Another group might be all screens behind the counter. A group also lets you daypart with ease. Several clients use this feature to run targeted playlists depending on the time of day, or days of the week. Quick service restaurants, for instance, love this flexibility. Once again, clients can make adjustments to these groups anywhere they have an internet connection. Like at home.

#3 Forward scheduling

If your marketing calendar is up to date, there is no reason why your Christmas content can’t be scheduled now. Think of the time you’ll save later in the year. It can always be updated if necessary, meanwhile, you get to enjoy finessing your schedules with real-time marketing, personalisation and localisation. All things that Laqorr is well equipped to do.

wfh

We hope that by embracing Laqorr as one of your hybrid or remote work tools that you will see digital signage content management as a fun, efficient and effective way to engage your audience from wherever you are, and whenever it suits you.

We built Laqorr with cloud-native features to make Colin’s life easier and our business more efficient. Now it’s available to help streamline your marketing communications, increase your productivity and provide a seamless way to manage devices and content anywhere from anywhere. Just like Colin does.

If you have found this article or any of these tips helpful, I would like to encourage you to share this to help organisations adapt and succeed as we all evolve the way we work. If you would like to learn more about how Laqorr can help improve your hybrid or remote operations, please get in touch. We are genuinely here to help. Thanks for reading and sharing.